The Drum: Bidstack on ‘natural’ pivot from selling DOOH to virtual billboards in video games
Not long ago, London-based Bidstack touted itself as the “eBay of digital out of home” advertising. It created a marketplace where brands could issue real time bids for digital out of home sites. Amid heavy competition it opted to instead lean into a new opportunity in the rich world of gaming. […]
Mon, Jun 4, 2018 at 6:57 PM