Cannes Lions: What makes an award winning outdoor campaign? (AdNews)
In a lot of cases, an outdoor ad has just three seconds to get noticed. That is less time than it takes you to read this single line. This is the simple reasoning behind outdoor being such an incredible vehicle for creativity: the limitations imposed by the format demand impact delivered through simple, clear and remarkable messages. […]
Mon, Jun 4, 2018 at 4:27 PM