Editors’ Picks

Digital Signage Integrator Diversified Acquires Dubai-Based TSL FZ, Continues Worldwide Expansion (Commercial Integrator)

Less than three weeks after announcing its plans to acquire Digitavia and establish an official presence in Europe, Diversified announced today it will have a Middle East office through the acquisition of TSL FZ in Dubai Studio City. “We are thrilled by the tremendous opportunity for growth in the region,” said Diversified founder and CEO Fred D’Alessandro in the joint announcement. […]

commercialintegrator.com
Wed, Jul 11, 2018 at 4:50 AM

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Outfront Media Canada joins DPAA

As Canada's leading full-service out-of-home advertising company, Outfront Media Canada has strong coverage in more than 60 markets across the country, including the 10 largest. Products include digital bulletins, digital posters, street furniture (transit shelters, map stands and kiosks) and high profile, large format "superboards" in key locations in Toronto and Montreal. […]

dp-aa.org
Wed, Jul 11, 2018 at 4:42 AM

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Elizabeth Farha started Midwest Billboards in March, now operates 55 digital billboards (Wichita Eagle)

A dozen years after getting in the billboard business, and almost half a year after starting her own company, Elizabeth Farha and her Midwest Billboards have finally achieved "what I was always moving towards." "I did not have all billboards under my control until July 1." She has 55 digital billboards across Kansas and Oklahoma, including 15 in the Wichita market. […]

Tue, Jul 10, 2018 at 5:24 PM

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Digital Signage: The Art and Science of Visual Communications (SignMedia)

For brands to continue to grow today, they need to deliver an unforgettable customer experience. The first step is for this journey to be designed, which requires a focus on the customer’s needs and a willingness to challenge the established norms, so the brand will stand out from its competition. All of this is possible with the flexibility of digital signage as a communications medium. […]

Tue, Jul 10, 2018 at 5:17 PM

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Entries open for digital out-of-home creative competition (Campaign)

Entries opened on July 10 for the ninth digital out-of-home creative competition, run by Ocean in partnership with Campaign. The contest awards as-yet-unmade concepts and helps bring them to life, with winners sharing £650,000 of screen space. Previous winning entries have gone on to pick up Cannes Lions; most recently, WCRS lifted a silver Lion this year for #TankFree. […]

campaignlive.co.uk
Tue, Jul 10, 2018 at 5:05 PM

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How digital signage in arenas and stadiums improve fan experience (Samsung Insights)

“The fans come for the content that’s on the floor or on the field,” Vander Linden explained. “But the screens and the information … enhance the overall experience, whether it’s highlight videos or directions to find their seat or the closest hot dog.” And the evolution of digital signage in the sports world has come a long way in the last few years. […]

insights.samsung.com
Tue, Jul 10, 2018 at 4:59 PM

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How to properly trademark your OOH ad company name (Billboard Insider)

Vinyl printer Circle Graphics is suing Build-a-Sign over the use of sponsored ads and keywords which violate Circle Graphics trademarks. Trademarking your out of home company name is important as Q Publishing versus OUTFRONT Media demonstrates. In 1976 Q Publishing started OutFront magazine a gay and lesbian publication in Denver, Co. […]

billboardinsider.com
Tue, Jul 10, 2018 at 4:41 PM

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16:9: Kia Motors Russia’s Full Dealership Digital Signage Network Consolidates On Scala

All the Kia dealers in Russia have now rolled out a communications program, running off Scala, that reflects the Korean automaker’s  new “Red Cube” brand identity. The new dealerships mix corporate red buildings, big glass windows and a new space identity involving car displays, points of attraction and functional zones. […]

sixteen-nine.net
Tue, Jul 10, 2018 at 9:02 AM

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Branded Cities Acquires Digital Billboards from Red Star Outdoor in Chicago (Branded Cities)

Branded Cities (“BC”), an Out-of-Home advertising company in North America, has acquired a substantial portion of the Chicago assets of Red Star Outdoor, further increasing its North American footprint. The all-cash deal adds 21 iconic billboard faces to BC’s collection of high-impact signage. The billboard inventory is concentrated throughout the heart of the downtown core in Chicago. […]

brandedcities.com
Tue, Jul 10, 2018 at 7:11 AM

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MediaPost: Report: Location-Based Marketing Drives Customer Growth

The majority of location-based advertisers in a recent poll said the technique led to more customers as well as deeper knowledge about their customers’ needs and interests. The poll was conducted by Lawless Research on behalf of location-based data firm Factual. […]

mediapost.com
Tue, Jul 10, 2018 at 5:11 AM

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The latest innovations and trends in out-of-home advertising (Marketing Mag)

Out-of-home (OOH) advertising is on the precipice of great change. This comes as a result of hundreds of millions of dollars invested in technology by the OOH industry, and now almost 50% of revenue now comes from digital signs. These signs offer the benefits of being flexible, timely and targeted. […]

marketingmag.com.au
Mon, Jul 9, 2018 at 6:05 PM

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SkyNews experts analyze the latest M&A activity in Australian outdoor advertising market (Video, 7:07, Adelaide Now)

The Australian's Mergers and Acquisitions Editor Bridget Carter spoke to Sky News Business about the deal. Billboards and outdoor advertising group APN Outdoor is set to be acquired by JCDecaux after raising its bid to $1.12 billion. JCDecaux has increased its bid from $6.52 per share to $6.70. […]

adelaidenow.com.au
Mon, Jul 9, 2018 at 5:29 PM

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Outdoor digital creeps up on print in Australia (ProPrint)

Digital revenue now accounts for 49.8 per cent of revenue for the out-of-home (OOH) industry as shown in the results from the Outdoor Media Association (OMA) for the second quarter of 2018, up from 45.4 per cent for the same period the year before. […]

proprint.com.au
Mon, Jul 9, 2018 at 5:24 PM

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New tariffs on Chinese LEDs hurt some of the companies they are supposed to help (Billboard Insider)

LEDs, the building block for digital billboards, were on the list of items which faced a 25% import tariff effective July 6th. Insider ran across an article saying that the American LED company Cree will face a tariff on products which it makes at its plant in China. An unintended consequence of the tariffs is that they hurt some of the companies they are supposed to help. […]

billboardinsider.com
Mon, Jul 9, 2018 at 5:22 PM

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How car dealerships use digital signage (Auto Remarketing)

We’re already seeing examples of successful, next-generation dealership models sprout up overseas. Citroen's and Peugeot’s Paris Flagship stores are doing things differently, opening dealerships inside city-center malls and invigorating their presence with car-sharing apps. […]

autoremarketing.com
Mon, Jul 9, 2018 at 5:21 PM

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