Lamar easily beat Wall Street's expectations. Stock analysts surveyed by Zacks Investment Research had forecast adjusted funds from operations of $1.32 per share. Adjusted funds from operations rose to $137.5 million, or $1.40 per share, compared to $134 million, or $1.37 per share, a year ago. […]
“Designing, implementing and operating digital signage networks is a complicated endeavor that requires specialty skills that are not always part of the traditional AV integrator’s toolkit.” “The challenge for AV integrators is to better understand all aspects of digital signage. In other words, digital signage is not just a “hardware” sale. […]
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Today we are seeing a growing number of dynamic campaigns, thanks to the growth of digital out-of-home, plugging into real-time passenger, airport and airline data feeds. Our recent research has revealed that ad-serving relevant content to the appropriate audience at the right time can show an increase of 15 per cent in campaign effectiveness. […]
Where is out-of-home (OOH) headed in a world of media fragmentation and greater competition for consumer attention? The ARF helped to answer these questions this week at their Maximizing OOH Impact event with an impressive roster of participants from Clear Channel Outdoor, ESPN, National Geographic Society and the DPAA. […]
Four main factors are driving the transformation of out-of-home advertising: 1. OOH reaches more people thanks to increasing urbanisation; 2. OOH’s success at integrating with digital technology is unrivalled by other traditional media; 3. […]
While total UK OOH ad expenditures will edge up just 1.4% in 2017, GroupM’s latest forecast indicates UK digital out-of-home (DOOH) ad spend growth will top 20% this year, accounting for nearly half of the OOH market. That heady proportion comes from just 10% of physical assets in some cases, indicating the sizable revenue potential for this medium. […]
Think of a wedding cake – close your eyes and picture it in your mind. It probably has several tiers, each one getting a little bit smaller as you move up – right? It turns out that wedding cake is a pretty good model for the evolution of Out of Home media planning. […]
Sometimes Digital Signage ROI Is Easy: When it comes to quick-serve restaurants or digital menu boards, “that’s where [the customers] really get excited because they can see something tangible,” Goldsmith said. He referred to a supermarket customer that put in digital signage and reported increase of sales of up to 22 percent on some items and an average 13 percent uptick. […]
You have to deal with the extra logistics of integrating and maintaining the screens, not to mention developing interactive content. You have to consider how much it's going to cost you vs. a traditional display. […]
Via Display Daily OLED displays have tended to generate a couple of uniform reactions from onlookers:1) they look amazing and 2) they’re amazingly expensive. The latter is changing, according to research firm IHS Markit, which says the manufacturing cost gap between OLED displays and LCD displays is closing. […]
Mr. Barclay David Nettlefold, CEO, MD & Director. Total Annual Compensation: A$787.3K. Mr. […]
Chief Digital Officer of Group M Worldwide: What’s driving brands to digital out of home? Increasingly advertisers are looking to join up campaigns across locations and devices. You would expect the fastest growth path of any media to be the addressable path. […]
The tax reform plan released November 2 did not touch deductibility of advertising, a first-round victory for advertisers. “Great news,” said Dan Jaffe of the Association of National Advertisers (ANA). The proposal, which starts in the US House, would lower corporate rates from 35 to 20 percent, and also reduce individual rates except for high-earners. […]
Primesight says it will be taking over the contracts for Glasgow and Aberdeen Airports from JCDecaux from January 1, 2018 and Southampton Airport from Eye Airports on April 1, 2018. These wins are a significant addition to our existing portfolio of airports which include London Gatwick, London Stansted, Manchester, East Midlands and Bournemouth. […]
