Editors’ Picks

SF Gate: Big Tech is spending big on out-of-home advertising

Silicon Valley’s going old school. As tech companies like Facebook and Google vacuum up billions of dollars in online advertising, they’re pouring their own marketing dollars into billboards and other forms of outdoor signage. That’s driving growth in one of the oldest forms of marketing and is one reason why the category is the only traditional channel expected to grow this year. […]

sfgate.com
Sat, Aug 18, 2018 at 5:38 PM

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Out-of-home ads can boost customer loyalty by 275%, study finds (Marketing Dive)

Dive Insight: The Rapport study shows how investing more in OOH with elaborate or immersive elements can pay off and provide many benefits for brands, including a boost in customer loyalty and consumer perceptions. The study comes at a time when digital OOH advertising is growing as marketers look to create unique, memorable experiences to engage consumers. […]

marketingdive.com
Sat, Aug 18, 2018 at 5:17 PM

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LED display manufacturer Ultravision expands capacities in Dallas for Its Made in America commitment (LED Inside)

By investing US$ 4 million, Ultravision will open new manufacturing lines in response to the soaring demands of LED digital displays from outdoor and out-of-home advertising companies. The new production lines will be used to manufacture billboard lighting assemblies and modular LED display panels. […]

ledinside.com
Sat, Aug 18, 2018 at 5:16 PM

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Real estate agency ads: Digital signage vs light pockets (Estate Agent Today)

A digital screen facing onto the street is arguably far more effective than a light pocket. It’s no secret that humans are attracted to visual aids, especially ones that contain videos or moving graphics. A high-brightness anti-glare digital screen facing onto the street can transform the windows of any agency, drawing attention to what is usually an under-optimised part of your business. […]

estateagenttoday.co.uk
Sat, Aug 18, 2018 at 5:14 PM

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WSJ: Automakers are figuring out how to monetize drivers’ data

Car makers are collecting massive amounts of data from the latest cars on the road. Now, they’re figuring out how to make money off it. […]

wsj.com
Sat, Aug 18, 2018 at 5:10 PM

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How grocery stores use digital signage to boost meat counter sales (The Grocer)

Digital signage can often be overlooked in general, but particularly in fresh categories like meat. However, a number of European retailers have successfully deployed digital screens, providing information, inspiration and visual appeal. One of the best example is from Carrefour in France. […]

thegrocer.co.uk
Sat, Aug 18, 2018 at 5:47 AM

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US tax reform helps billboard operators save money on digitizing (DSToday)

For billboard operators who want to increase their digital advertising reach, the 2017 tax reform package offers big reasons to expand. The latest tax reform package was signed into law on December 22, 2017 and gives tax deductions on depreciations for businesses that purchase qualifying equipment, which includes LED displays. Understanding Section 179 is not as difficult as you might think. […]

digitalsignagetoday.com
Thu, Aug 16, 2018 at 7:13 PM

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16:9: LED Display Market Now Valued At More Than $5B: Futuresource

LED displays are now a $5 billion global market, with the Americas region reaching a key milestone of  $1 billion for the first time in 2017. The data comes from the market research firm Futuresource Consulting, which makes displays one of a relatively short list of vertical markets it studies. […]

sixteen-nine.net
Thu, Aug 16, 2018 at 7:11 PM

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Good example of a local ordinance accepting digital billboards (Billboard Insider)

Darlington County (South Carolina) changed its sign ordinance to allow digital billboards; the new ordinance was approved August 13. Those advocating updates to local controls to keep pace with technology will find model components in the Darlington County. […]

billboardinsider.com
Thu, Aug 16, 2018 at 7:06 PM

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McDonald’s Remake Means More Billboard $$ (OOHToday)

8,700 restaurants in the United States and Canada will see the implementation of new ideas. Renovations will run through 2020. Don’t think you have time to contact. […]

oohtoday.com
Thu, Aug 16, 2018 at 6:57 PM

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Apple’s iCar to turn the car windshield into an AR screen. Is that a threat to OOH advertising? (OOHToday)

A patent by Apple to turn the car windshield in to an augmented reality screen, is by itself not an immediate threat. It is more proof of the beginning of where these multinational, bottomless-cash rich, media companies appear to be heading. And this is just Apple. […]

oohtoday.com
Thu, Aug 16, 2018 at 6:54 PM

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The Drum: Brands that use OOH advertising see uplift in social media activity

A new study conducted by Rapport, the out-of-home arm of IPG Mediabrands, has drawn a direct connection between Out of Home advertising and greater trust in social media. […]

thedrum.com
Thu, Aug 16, 2018 at 4:52 PM

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UK-based digital out-of-home display manufacturer Trueform joins DPAA

Trueform is a leading designer and manufacturer of digital advertising displays, electronic public information displays and interactive information kiosks for both outdoor and indoor applications. With over 40 years of experience, Trueform has more than 150,000 products, including digital out-of-home displays, installed worldwide. […]

dp-aa.org
Thu, Aug 16, 2018 at 2:14 PM

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16:9: NanoLumens Develops Credit Course Aimed At Educating Architects On LED Tech

Source: Changi Airport Group This is a clever move by NanoLumens to get firmly on the radar of architects who design interior spaces, and do things like scheme in big LED video walls: get in their education ecosystem. […]

sixteen-nine.net
Thu, Aug 16, 2018 at 12:38 PM

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16:9: 10 Steps For Planning Successful Interactive Wayfinding

Guest Post: Jill Perardi, Visix Jill Perardi When it comes to wayfinding options, interactive signage is the most flexible and powerful way to go. But each location is different and presents unique challenges. Before buying anything, think it all out and come up with a good plan to help make the process as smooth as possible: 1. […]

sixteen-nine.net
Thu, Aug 16, 2018 at 9:24 AM

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