Apple’s iCar to turn the car windshield into an AR screen. Is that a threat to OOH advertising? (OOHToday)
A patent by Apple to turn the car windshield in to an augmented reality screen, is by itself not an immediate threat. It is more proof of the beginning of where these multinational, bottomless-cash rich, media companies appear to be heading. And this is just Apple. […]
oohtoday.com
Thu, Aug 16, 2018 at 6:54 PM
Thu, Aug 16, 2018 at 6:54 PM