Here is a summary of the questions posed and the responses from OSHA. Question 1: Would tying off to a “True Anchorage” satisfy the requirement for a “Fall Protection System” in lieu of a vertical lifeline? OSHA response: Yes, if employees maintain 100% fall protection while climbing, there should be no OSHA citation. […]
3,000,000 Wi-Fi subscribers across the Link network. 5X faster download speeds than cellular networks. 10X faster upload speeds than cellular networks. […]
Data transparency refers to marketers’ newfound ability to dive deeper into their collective data sets and retain the resulting knowledge within the organization in contrast to black box practices. It’s a topic that’s a lot less sexy than brand safety or fraud but is equally as important. […]
APN Outdoor’s senior marketing director, Jane King, has left the outdoor media giant to join rival Val Morgan Outdoor (VMO) as its head of marketing. King told B&T she will commence her new role at VMO in February, and is looking forward to working for the challenger brand. […]
Chicago’s 150 Media Stream is a 127-foot long and 19-foot high permanent installation in the lobby of the new 150 North Riverside office building. It is comprised of 89 individual vertical LED displays or ‘blades’ creating a canvas of over 3,000 square feet. […]
OOH’s role is evolving. As digital OOH technology, infrastructure and connectivity continue to improve, so too does the medium’s position as a plugged-in, intrinsic part of the marketing mix. 2017 has seen forward-thinking brands begin to take a more holistic view of the medium and capitalise on its ability to be a useful, relevant and tactical conduit. […]
We’re always a sucker for good out-of-home advertising, and there was plenty of it in 2017. From Spotify’s playful data-driven billboards to Netflix’s site-specific Narcos ads, the 13 campaigns below reminded us just why we love this medium. […]
Google has launched a data-led digital outdoor campaign for Pixel 2 demonstrating the power of its smartphone camera. The campaign, created in collaboration between R/GA and PHD, leverages various signals including time, location, weather, and even air-traffic control data to show photography captured on Pixel 2 in a relevant way. […]
How do you map the best route to your destination when the road takes unexpected turns every day? Therein lies the challenge for technology associations and representative bodies such as the Audiovisual Integrated Experience Association (AVIXA) and Integrated Systems Europe (ISE). […]
In this increasingly digital age, why should you be including Out of Home media? Why consider OOH when digital online and mobile are king? In this second installment of our 3-part series, “An Introduction to Out of Home”, we are going to touch upon not just why Out of Home should be considered, but why it should be a core media buy for any plan. […]
When the idea for Broadsign was born 14 years ago, our founding goal was simple: to make it easy to play content on screens. Yet as our company grew – and as our partners, customers and the industry grew – it has evolved into so much more. Today, we live in a world where digital and real-life experiences collide to drive growth, build excitement and prompt innovation. […]
On Wednesday, March 28 at 4 p.m., Jim Nista, CEO of Insteo, will present a session that will cover the techniques and software for creating amazing content. […]
High-impact LED scoreboards and replay screens are now as common as hot dog stands in sports venues, but digital signage technology is finding its way into other parts of sports venues to enhance customer experiences and both inform and excite athletes. […]
In recent years, the ability of companies to analyze a customer's interactions with online media and tailor their ad experience based on the results has seen incredible technological leaps. Perhaps most significant is the introduction of artificial intelligence (AI) into digital signage networks. […]
Wayfinding and place-making are both approaches which can help develop the psychic narrative of a destination – giving visitors a sense of meaning and ownership over a given geographical area. […]
