Editors’ Picks

How to choose your digital menu boards (DSToday)

Digital menu boards are all the rage in restaurants, but all menu boards are not created equal. They can range in complexity from a simple LCD display with content delivered from a USB thumb drive to a massive enterprise content management solution. Firstly, Hoover recommended that a restaurant establish clearly defined business goals for its signage. […]

digitalsignagetoday.com
Sun, Dec 10, 2017 at 2:06 AM

Permalink

What Riles People? Hint: not billboards (Billboard Insider)

US-DOT Just Got Thousands of Comments from the Public By Ken Klein, executive vice president of the Outdoor Advertising Association of America, OAAA When US-DOT asked for comments about its regulations, I was curious to see the file. Two quick points: My assumptions were off. I read the whole file (so you don’t have to). […]

billboardinsider.com
Sun, Dec 10, 2017 at 2:05 AM

Permalink

16:9: Giant LED Arch In Oslo Airport Pharmacy Puts Travelers In Holiday Mood

This is the Oslo International Airport flagship store of the pharmacy chain Apotek 1, which is part of a big pharmaceutical trader in Europe. It’s probably the first time I’ve seen direct view LED used in a big way at a drug store – in this case a nine metres wide by three tall 3.9mm pitch digital archway. […]

sixteen-nine.net
Fri, Dec 8, 2017 at 1:39 PM

Permalink

Massive Code Orange digital billboards in Times Square (AltPress)

As Code Orange shared on Twitter, their Roadrunner Records billboard says: "For your Grammy Consideration. Code Orange. Best Metal Performance. […]

altpress.com
Fri, Dec 8, 2017 at 7:41 AM

Permalink

Waitrose uses digital outdoor media to make it snow at Westfield

Artificial snow will fall every 30 minutes as its TV ad, "Snowed in" by Adam & Eve/DDB, plays with full audio on Ocean Outdoor’s large digital out of home sites. The campaign will run this weekend and next weekend at Westfield shopping centres in Shepherd’s Bush and Stratford. It has been created by Manning Gottlieb OMD and executed by Talon. […]

campaignlive.com
Fri, Dec 8, 2017 at 7:39 AM

Permalink

Why DOOH is becoming the most accountable advertising medium (MarTechAdvisor)

There are several reasons why savvy media owners should act quickly to transform their OOH ad space into digital, shareable assets. The first, and biggest, reason to act now, is that OOH is in the middle of a renaissance spurred by technology and analytics . […]

martechadvisor.com
Thu, Dec 7, 2017 at 10:52 PM

Permalink

Five OOH Advertising Trends (OAAA Thought Leadership)

Digital out of home (DOOH) advertising is quickly becoming one of the fastest growing, technically advanced, and most interactive advertising formats out there right now. When it is done correctly and thoughtfully, the public accepts digital DOOH more so than other media formats due to the positive changes and advancements in this exciting format. […]

thoughtleadership.oaaa.org
Thu, Dec 7, 2017 at 10:50 PM

Permalink

Posterscope’s predictions for the OOH advertising market in 2018 (Pioneering OOH)

OOH is reaching a tipping point where data, technology and the OOH infrastructure are able to integrate and connect to deliver more impactful, efficient and effective campaigns for clients than ever before. […]

pioneeringooh.com
Thu, Dec 7, 2017 at 10:47 PM

Permalink

Five Future Truths of Digital Signage in Retail (DSFederation)

Around the world retailers are incorporating digital signage tools like this in innovative and exciting ways, especially as they struggle with low margins and the increasing demands from a digital consumer base. Digital signage has instant appeal as a way to connect to customers. […]

digitalsignagefederation.org
Thu, Dec 7, 2017 at 10:44 PM

Permalink

How to sell digital signage tech. Hint: not with specs (Video, 2:09; Commercial Integrator)

Our on-demand webcast on rethinking digital signage uncovers some of the misconceptions integrators commonly exhibit while selling digital signage. Most digital signage customers aren’t likely in the market for looks. And, we get it: looks obviously seem like a big selling point. […]

commercialintegrator.com
Thu, Dec 7, 2017 at 10:41 PM

Permalink

Digital Signage Expo 2018 to debut Emerging Tech Talks (DSConnection)

Digital Signage Expo (DSE) will debut Emerging Tech Talks at DSE 2018. […]

digitalsignageconnection.com
Thu, Dec 7, 2017 at 10:40 PM

Permalink

Broken digital signage content at Walmart, and how to fix it (DSToday)

Earlier this week, I went to a local Walmart store to buy cleaning supplies. When I reached that section of the store, I heard a rather strange stuttering noise, a halting soundtrack that would play normally for one second, and then stop the next. I turned to see a shelf-edge display for Glade holiday fragrances. […]

digitalsignagetoday.com
Thu, Dec 7, 2017 at 10:26 PM

Permalink

JCDecaux launches first-to-market technologies for digital OOH in sub-Saharan Africa

JCDecaux introduces a real-time planning and buying platform that can accommodate ‘On-Demand’ and ‘In-the-Moment’ OOH buying options. The current Roadside Digital tool offers day-part and even weather-triggered ad placement. It has pioneered Digital Out-Of-Home buying in Africa. […]

bizcommunity.com
Thu, Dec 7, 2017 at 6:45 PM

Permalink

How Geopath helps create a ‘smarter OOH marketplace’ (MarTechAdvisor)

To stay ahead of the curve, Kym Frank suggests: aim for better analytics and deeper consumer insights, and have a better understanding of OOH ad effectiveness. She sees streaming of live content and pairing OOH with digital and mobile advertising as the two big current trends. Kym is an expert in media and human insights with 20 years of experience in the industry. […]

martechadvisor.com
Thu, Dec 7, 2017 at 6:41 PM

Permalink

Canadian OOH ad operator Astral uses Hivestack’s tech to launch programmatic DOOH platform

The platform includes inventory across all major Canadian cities, real-time reporting, and attribution measurement capabilities. Using an exclusive self-serve platform, powered by Hivestack and fueled with real-time mobile location data, clients will be able to use audience targeting previously only attainable online. […]

bellmedia.ca
Thu, Dec 7, 2017 at 5:31 PM

Permalink