Tuesday, August 4, 2020

Editors’ Picks

Tuesday, July 8, 2014 Tue, Jul 8, 2014

Huff Post Blogger Equates the Impact of Roadside Digital Billboards to the Hazards of Smoking

Lung Cancer and automobile accidents are two of the leading causes of avoidable deaths in North America. In response, all levels of governments have introduced legislation, fines and public education programs designed to minimize risk and save lives. Anyone over the age of 30 remembers a time when restaurants and airplanes were filled with cigarette smoke. […]

huffingtonpost.com
Tue, Jul 8, 2014 at 12:08 AM

Monday, July 7, 2014 Mon, Jul 7, 2014

Why everyone is thinking about mobile marketing all wrong

The rapid adoption of smartphones and tablets has created an ultra-connected mobile consumer, which has permanently disrupted the shopping experience. Mobile devices have become a habit we’ve integrated into our daily lives that have dramatically changed the ways we interact with the world. As eMarketer analyst Catherine Boyle recently explained: “Local mobile ad spending is on the rise. […]

venturebeat.com
Mon, Jul 7, 2014 at 1:49 PM

Australia: ad spend up but ‘urgent’ need for traditional media to embrace new models

Papers and magazines continue their decline while digital, radio, TV and outdoor are forecast to grow. More than two thirds (67%) of marketers are shifting their spend from bought to owned channels and a quarter of marketers spend between 20% and 30% of their budget building their own media channels. Budgets are being shifted into CRM, shareable content and video. […]

adnews.com.au
Mon, Jul 7, 2014 at 1:14 PM

Sunday, July 6, 2014 Sun, Jul 6, 2014

Saturday, July 5, 2014 Sat, Jul 5, 2014

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