Out-Of-Home advertising, which includes billboards and street marketing, is expected to be worth more than $1 billion for the first time in 2018. […]
Speaking of new environments for ads, look outdoors. This past year saw digital-out-of-home (DOOH) becoming more of a member of the programmatic digital ads family, as well as a kind of interactive medium, with campaigns featuring ads that respond to traffic flows, weather data or user prompts. In 2017, marketing and ad tech turned the corner toward becoming pseudo-human. […]
The auto club (AAA) predicts record-breaking year-end travel (December 23 through January 1): Auto travel will rise for the seventh consecutive year-end season. […]
In January 2017 Clear Channel sold the Tacoma billboards to Lamar and settlement talks heated up. Here’s the outline of the new agreement: Lamar will remove 111 faces over a five year period. Lamar is capped at 225 faces in Tacoma. […]
Arizona Capitol Times reports that an Arizona lawmaker has introduced legislation to ban billboard advertising along interstate highways and numbers state roads. Insider’s take: States which permit medical marijuana or recreational marijuana usually end up placing restrictions on advertising. California and Washington prohibit marijuana advertising near schools and day care centers. […]
It is better to begin with rudimentary yet highly functional voice-activated digital signage than complicated interactions with a high current risk of failure... There’s a lot of buzz in the industry about how voice integration in digital signage may be the next big step forward in how signage is used to interface with customers. […]
Two experts pick their favourite out of home campaigns and explain why their chosen work makes the most of the medium. Sometimes we just need to recognise the power of the product and the platform, then get the hell out of the way. I love love love the Coca-Cola screens illuminating Piccadilly Circus right now. […]
“There is most certainly a future for the AV integrator. As deployments continue to incorporate complex technology (robust media players, interactive hardware/software, etc.), the lines continue to blur between AV and IT. […]
The second in the series, to be presented Thursday, January 18 at 2 p.m. EST, will benefit transit operators, technologists and communications professionals responsible for their facilities’ digital communications network. […]
OOH Yes, a new breed of out of home (OOH) planning and buying specialist, has joined forces with Bitposter, the award-winning automated platform for trading OOH media, that will see OOH Yes bring the Bitposter platform into its planning and buying toolkit. […]
Primesight has rolled out its latest DOOH advertising opportunity in Leeds, with the first InLink installed on The Headrow. Already proving incredibly popular with consumers in London, the 70+ InLinks across six boroughs have had over 24,000 Wi-Fi subscribers to date, who have already used enough free data to stream over one million songs. […]
Digital Signage Federation (DSF) has elected Richard Ventura, VP of Strategy for NEC Display Solutions, to serve a second consecutive term as Chair of its 2018 Board of Directors. DSF, the independent not-for-profit trade organization serving the digital signage industry, also elected other members of its 2018 Board of Directors. […]
The chief executive officer of Clear Channel International has called out-of-home media the marketing industry’s “most under-told story” as the company plans double down its investment in digital screens and programmatic buying in Singapore. […]
In a first for the industry, the audit covers JCDecaux’s delivery and reporting of UK digital campaigns, meeting advertisers’ requirement for transparency in digital media. PwC audited the end-to-end process of JCDecaux’s proprietary media planning and booking platform, SmartBRICs for the three months ended 30 September 2017. […]
The latest Star Wars move – The Last Jedi – has opened in cinemas all over, and Disney is working with Twitter on a live campaign today that’s running on digital OOH boards in New York and Toronto. […]
