In today’s advertising landscape, a similar phenomenon exists. Many brands struggle to make the consumer the center of their universe. They fail to understand that every interaction they have with a consumer is about said consumer and not their brand. […]
Out of home (OOH) advertising revenue rose 4.7 percent in the second quarter of 2018 compared to the previous year, accounting for $2.49 billion. Year-to-date 2018 the OOH industry is up 3.6 percent, fueled by the highest quarterly growth the industry has experienced since Q4 2015. […]
Sydney Airport, in New South Wales, Australia, has signed a five-and-a-half-year deal with out-of-home advertising firm APN Outdoor for marketing rights across T1 International, T2 Domestic, T3 Domestic and external signage throughout the airport precinct. […]
Following APN Outdoor’s $10 million Sydney Airport Corporation Limited (SACL) contract renewal this morning, an oOh!media spokesperson is assuring stakeholders the win will not impact oOh!’s other relationships. […]
Day 1, featured an introductory welcome from OAAG Board Chair Bryan Gaylor of Clear Channel Outdoor, followed by Georgia Senior Director of Statewide Economic Development & Governmental Affairs, Bart Gobeil. Gobeil presented the impact of The Port of Savannah for our host city, the State of Georgia and the world-wide economic impact of the port. […]
America’s car industry dismissed the potential of autonomous driving for years as tech companies plunged ahead. Now Detroit is racing to catch up. Early in 2011, two top engineers for Google traveled together to Detroit on what amounted to a diplomatic mission. […]
2017-2020 (US$M) Mobile Internet 72,603; Television 6,898; Out-of-home 3,031; Cinema 2079; ... […]
Nayak believes that Digital OOH is "hot cake" and everybody wants it, but he thinks it is important to first understand what digital OOH is. He elaborated, “For us, digital out-of-home is not just about digital screens. Apart from the display, it is also important to have engagement. […]
The nightmare digital signage problem at Gatwick Airport Monday was resolved around 5 PM local time, with the problem isolated to a Vodafone fiber optic cable being inadvertently cut – perhaps by a construction crew. The earlier issue with with our flight information screens in the terminals has now been resolved and flights are showing correctly. […]
This is a coin-operated laundry business in White Bear, MN (near Minneapolis-St. Paul) using a set of back-to-back screens to drive information around their rewards program, an app and other locations. There is also a hyperlocal ad sales model. […]
3M has gone after a pair of touch display manufacturers, with lawsuits alleging its patents for metal mesh conductor technology has been infringed. The latest lawsuit was filed in a federal district court in Las Vegas against South Korea-based Tovis Co. Ltd. […]
Ads2Trade is an automated, web-based, outdoor media aggregator and trading platform that will launch in South Africa. It promises to revolutionise the estimated R5bn local Out of Home (OOH) advertising industry. Ads2Trade will allow media buyers to create an audience-optimised advertising campaign for their clients. […]
Seeing the value of DOOH advertising is easy, but accuracy is more challenging to determine. This is because digital signage does not have a clear return signal like the closed loop of the Internet. The good news is there are many measurement and impression tools that are becoming more commonly utilized. […]
oOh!media is confident the the out-of-home advertising sector will continue to grow in the second half as it prepares to step up its investment in digital billboards and its online trading platform. […]
OohMedia chief executive Brendon Cook is waiting to hear whether the Australian competition regulator will allow the outdoor advertising business to acquire street furniture company Adshel, but has called 2018 a "transformation" for the company, with net profit after tax up 3 per cent to $9.2 million for the first six months of the year. […]