There are several reasons why savvy media owners should act quickly to transform their OOH ad space into digital, shareable assets. The first, and biggest, reason to act now, is that OOH is in the middle of a renaissance spurred by technology and analytics . […]
Digital out of home (DOOH) advertising is quickly becoming one of the fastest growing, technically advanced, and most interactive advertising formats out there right now. When it is done correctly and thoughtfully, the public accepts digital DOOH more so than other media formats due to the positive changes and advancements in this exciting format. […]
OOH is reaching a tipping point where data, technology and the OOH infrastructure are able to integrate and connect to deliver more impactful, efficient and effective campaigns for clients than ever before. […]
Around the world retailers are incorporating digital signage tools like this in innovative and exciting ways, especially as they struggle with low margins and the increasing demands from a digital consumer base. Digital signage has instant appeal as a way to connect to customers. […]
Our on-demand webcast on rethinking digital signage uncovers some of the misconceptions integrators commonly exhibit while selling digital signage. Most digital signage customers aren’t likely in the market for looks. And, we get it: looks obviously seem like a big selling point. […]
Digital Signage Expo (DSE) will debut Emerging Tech Talks at DSE 2018. […]
Earlier this week, I went to a local Walmart store to buy cleaning supplies. When I reached that section of the store, I heard a rather strange stuttering noise, a halting soundtrack that would play normally for one second, and then stop the next. I turned to see a shelf-edge display for Glade holiday fragrances. […]
JCDecaux introduces a real-time planning and buying platform that can accommodate ‘On-Demand’ and ‘In-the-Moment’ OOH buying options. The current Roadside Digital tool offers day-part and even weather-triggered ad placement. It has pioneered Digital Out-Of-Home buying in Africa. […]
To stay ahead of the curve, Kym Frank suggests: aim for better analytics and deeper consumer insights, and have a better understanding of OOH ad effectiveness. She sees streaming of live content and pairing OOH with digital and mobile advertising as the two big current trends. Kym is an expert in media and human insights with 20 years of experience in the industry. […]
The platform includes inventory across all major Canadian cities, real-time reporting, and attribution measurement capabilities. Using an exclusive self-serve platform, powered by Hivestack and fueled with real-time mobile location data, clients will be able to use audience targeting previously only attainable online. […]
My New York out of home industry friend spent about 15 minutes today in Times Square watching the monster 3D robotic Coca-Cola billboard, and reported back that it is still big, but it’s not robotic at all at the moment. The whole time he watched, no movements on the board. One LED module was out, and six others were intermittent. […]
Beijing is trying to beautify its skyline by demolishing 27,000 billboards, signs, and logos across the city. The removals ramped up in November, the same time mass evictions began across Beijing, which saw tens of thousands of locals — mostly "low-end population" migrants and workers — being kicked out of their homes and out of the city altogether. […]
Exterion Media are launching a photography competition across Twitter and Instagram. Spot, shoot and share your own photos for a chance of winning the latest GoPro HERO6 – just in time for Christmas! How to Enter: Share your images on Twitter and Instagram by tagging @ExterionMediaUK and #SPOTSHOOTSHARE. […]
STRATACACHE has quietly recruited, developed and launched a new retail technology consultancy called Q Division, led by one of the better known tech gurus and geeks in this business, Manolo Almagro. ALMAGRO The company has been up for at least a few weeks now, but was formally announced today. […]
The fast-food restaurant is wading through analytics for 30 different ads created by 360i and bought by Vizeum that ran on 100 billboards over the course of a week in October. […]
