Friday, September 18, 2020

Editors’ Picks

Thursday, August 28, 2014 Thu, Aug 28, 2014

DSA Symposium Round Table: Experts talk digital signage viewer engagement

The DSA submitted a series of questions to some of the event's speakers to give a sense of the things they'll be looking at in September, and to provide some of their insight into the technology-consumer connection. Ron Bowers, the senior vice president of business development for kiosk and in-store merchandising solution provider Frank Mayer, will be hosting the discussion, "What Do We Do Now? […]
Thu, Aug 28, 2014 at 8:35 PM

BA’s DOOH Ad Made the “10 of the Most Creative Billboard Designs”

Even with digital advertising revenues and market shares continuing to grow, billboard (or Out of Home / OOH) advertising is still big business, claiming 10% of advertising's market share in 2013 and pulling in just under £1 billion in the UK alone. Because of this, it's a hugely competitive market and advertisers are constantly seeking unique was of attracting the public's eye. […]

Thu, Aug 28, 2014 at 2:13 PM

Wednesday, August 27, 2014 Wed, Aug 27, 2014

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