Friday, November 27, 2020

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Monday, November 3, 2014 Mon, Nov 3, 2014

Sunday, November 2, 2014 Sun, Nov 2, 2014

Saturday, November 1, 2014 Sat, Nov 1, 2014

Friday, October 31, 2014 Fri, Oct 31, 2014

Agency Planners Find Room for Digital Place-Based Media (eMarketer)

Digital place-based (DPB) media is establishing a spot in media plans. July polling by the Digital Place Based Advertising Association (DPAA) found that 90% of US agency planners’ media plans that included DPB had been approved in 2014. The majority of that group (48.5% of respondents overall) used the tactic in 20% or more of their approved and executed plans—up from 45.4% who did so in 2013. […]
Fri, Oct 31, 2014 at 3:19 PM

Thursday, October 30, 2014 Thu, Oct 30, 2014

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