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Friday, October 31, 2014 Fri, Oct 31, 2014

Agency Planners Find Room for Digital Place-Based Media (eMarketer)

Digital place-based (DPB) media is establishing a spot in media plans. July polling by the Digital Place Based Advertising Association (DPAA) found that 90% of US agency planners’ media plans that included DPB had been approved in 2014. The majority of that group (48.5% of respondents overall) used the tactic in 20% or more of their approved and executed plans—up from 45.4% who did so in 2013. […]

emarketer.com
Fri, Oct 31, 2014 at 3:19 PM

Thursday, October 30, 2014 Thu, Oct 30, 2014

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