Editors’ Picks

New tax bill to boost OOH ad spend in the US

We expect OOH ad spend to accelerate, following new estimates of tax-enhanced GDP growth. Anticipated Effects of the New Tax Bill on the OOH Industry:  Non-REIT out of home media companies will experience: – Reduction in corporate tax rate from 35% to 21%; – Ability to deduct full amount of capex for tax purposes for the next five years.  Advantages of REITs vs. […]

Editorial
Sun, Dec 24, 2017 at 11:50 PM

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Best OOH campaigns of 2017 according to Outfront Media (Media Village)

OOH advertising is experiencing a creative resurgence. So how can marketers take advantage of this trend and use OOH to generate brand themes in the physical (a.k.a. real) world? […]

mediavillage.com
Sun, Dec 24, 2017 at 9:13 PM

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Owner of Neo Advertising DOOH network Tamedia to take over Goldbach Group

Swiss media group Tamedia and advertising sales company Goldbach Group have come to an agreement regarding a takeover bid. Tamedia has announced a public tender offer for Goldbach Group at CHF35.50 (€30.30) per share. This amounts to a purchase price of around CHF216 million (€184 million) for 100% of the shares. […]

broadbandtvnews.com
Sun, Dec 24, 2017 at 8:47 PM

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Digital Billboard Maker NanoLumens Blends ‘American-Made’ With Bold Global Strategy (Global Atlanta)

When NanoLumens’ salespeople got wind of a potential deal in Singapore, they had to go. After all, it was just a short jaunt from Australia, where they were already meeting customers. […]

globalatlanta.com
Sun, Dec 24, 2017 at 8:35 PM

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Registration is now open for FEPE International Congress in Sorrento, June 6-8, 2017

The annual OOH ad industry Congress organized by FEPE International is one of the biggest events in the Out of Home calendar. New FEPE president Tom Goddard says: “Every year the FEPE International Congress gets bigger in terms of delegate numbers from across the world and better, we hope, in its content. […]

fepe.com
Sun, Dec 24, 2017 at 8:34 PM

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Burkhart Creates Largest Santa Letter on Digital Billboards (Billboard Insider)

SOUTH BEND, Ind.: There may not be a place to leave milk and cookies, but the newest holiday billboard from Burkhart Advertising Inc. is sure to get Santa’s attention this year. The design features a child-written message to Santa and appears across Burkhart’s expanding digital billboard inventory, aiming to be the largest letter the man in red receives this holiday season. […]

billboardinsider.com
Sun, Dec 24, 2017 at 7:54 AM

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Top 5 Digital Signage Today Articles of 2017

5. LED or LCD: Finding the best video wall solution. 4. […]

digitalsignagetoday.com
Fri, Dec 22, 2017 at 2:29 AM

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How to prepare your billboards for future hurricanes (Billboard Insider)

Use the off-season to reduce hurricane risks. Replace older wooden poles with new poles (per local ordinances). As an ongoing goal, work with localities and regulators to allow rebuilding after storm damage. […]

billboardinsider.com
Thu, Dec 21, 2017 at 6:54 PM

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“Big win” for advertising: the tax-reform bill approved by Congress preserves deductibility of advertising as a business expense.

The Outdoor Advertising Association of America (OAAA) was part of a broad coalition that fought successfully to protect deductibility of advertising. […]

billboardinsider.com
Thu, Dec 21, 2017 at 6:44 PM

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Vistar Media and LiveRamp Partner for First-Party Data Targeting of Digital Out-of-Home Ads (Destination CRM)

Vistar Media, a geospatial technology company, and LiveRamp, an Acxiom company that provides omnichannel identity resolution, today announced a partnership that provides marketers with highly granular and scalable audience targeting capabilities for digital out-of-home (DOOH) media. […]

destinationcrm.com
Thu, Dec 21, 2017 at 6:36 PM

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Sixteen:Nine’s Best Of 2017

I’m working with a UK company on formal awards – and at some point I might actually have time to review the entries (there are numerous judges) – but I have my own thoughts on what impressed me in the past year. […]

sixteen-nine.net
Thu, Dec 21, 2017 at 2:53 PM

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16:9: Toronto Startup Aims To Be An Uber For AV Install Gigs

The gig economy has been around the Pro AV and digital signage install business for ages, but a Toronto startup has launched with the idea that it can get organized much like ride-sharing and other services. […]

sixteen-nine.net
Thu, Dec 21, 2017 at 8:45 AM

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AdWeek: The DOOH campaigns that stood out in 2017

There’s $29 billion up for grabs for out-of-home advertising in the United States—an industry ripe for digital innovation, as static billboards on the side of highways become more digital. From pulling in real-time data feeds to personalizing creative on the fly, marketers like McDonald’s and Mazda found interesting ways to weave digital into their out-of-home ads this year. […]

adweek.com
Wed, Dec 20, 2017 at 12:57 PM

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9 Most Innovative Digital Signage and Video Wall Products of 2017: The Best LED Displays, LCD Panels and More (Commercial Integrator)

Barco, Christie, Just Add Power, Leyard, and more produced digital signage and video wall products that innovated in 2017 – from LED displays to LCD panels. It’s incredibly important that we here at CI keep a close eye on digital signage and video wall innovations. […]

commercialintegrator.com
Wed, Dec 20, 2017 at 12:55 PM

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Out Of Home Media In 2018: 5 Important Trends (EMCOutdoor)

As 2018 fast approaches, I see a number of key trends that will continue to dominate the Out of Home (OOH) industry.  This year, OOH has seen solid growth as a part of the media plan, moving from 5-7% spend on average  according to a new online activation study released by Nielsen. […]

emcoutdoor.com
Wed, Dec 20, 2017 at 12:52 PM

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