If the highlight of your day is looking at me for 4 minutes, with the occasional shot of the BT Tower, you're in luck! As a bonus, I say a bunch of words and offer tips on how to make award-winning OOH. Especially handy if you're entering the Ocean Outdoor Creative Competition this year. […]
Consumer watchdog the Australia Competition and Consumer Affairs Commission (ACCC) has approved both of the major acquisition deals in the out of home sector. Both JCDecaux and Ooh!Media were both given the go-ahead to complete their acquisitions of APN Outdoor and Adshel respectively. […]
The CEO of oOh!media says the company is not worried at all about the challenge JCDecaux will present if its proposed acquisition of rival APN Outdoor is approved. Speaking to B&T, Brendon Cook said oOh!media is “very happy” to compete against a much bigger JCDecaux. […]
Learn about IoT's benefits for businesses, IoT security risks, IoT-related jobs, how industries and smart cities are using IoT, and more. What is IoT? IoT is a layer of digital intelligence that makes a device smarter than it would be on its own. […]
With the OOH medium itself constantly evolving, creative performance is not a subject with a linear solution. The rise of digital, paired with a smarter approach taken by brands and agencies alike means that creativity has exploded into the forefront of campaigns. […]
The examples of data informing dynamic creative content within OOH are many. Already we’ve seen campaigns leveraging data from NOAA (National Oceanic and Atmospheric Administration) to serve content based on changing weather conditions and traffic data to speak directly to consumers stuck in a jam during their daily commutes. […]
Sales declined 11% to $154M for the quarter. Net income declined 45% to $4.6M for the quarter. Q1 Orders total was at $160M (+4%) with Commercial, which includes the digital billboard business at $36M (+20%); Live events at $39M (-36.%); High school & park recreation at $38M (+20%); Transportation at $22M (+136%) and International $24.06M (+20%). […]
With a vast range of home furnishing products, the brand announced its launch with over 150 plus OOH media across Hyderabad city. Taking up niche media options like metro train and digital cab branding that displays location specific customized messages, the brand grabbed the attention of many by being present in every nook and corner of the city. […]
A San Francisco start-up called Grabb-It is trying to make a go of a Digital OOH advertising model that puts pico projectors in the back of ride-share cars that beam ads on to a rear passenger window. The ads show up on windows because of a transparent film overlay added to the window. The spots only run when the Uber or Lyft or whatever does not have an active fare. […]
Last year, Ooh Media attempted to merge with its closest competitor, and the second-largest player in the out-of-home media space, APN Outdoor. Despite confidence from CEO Brendon Cook the merger would proceed, the competition watchdog raised concerns about market concentration and the deal was ultimately scrapped. […]
Designed and engineered with AV integrators in mind. Daktronics (NASDAQ-DAKT) has launched a new generation of the company's narrow pixel pitch product line including pixel pitches of 1.2, 1.5, 1.9 and 2.5 millimeters. As AV integrators are increasingly adopting LED video technology as a viable alternative to LCD technology, this product line brings an easy installation option to the market. […]
Dive Insight: Delta continues to embrace out-of-home (OOH) marketing to boost brand awareness, drive social media chatter and potentially spur flight bookings. The airline's latest campaign takes a quirky approach to promote its expanded Seattle network and build on the fact that more than 60% of the city's residents are transplants, according to data cited in the blog post. […]
Tunity enables users to scan a muted live TV and get synchronized audio streamed directly to their mobile device in real-time. The technology is targeted to gyms, bar/restaurants, hospitals, waiting areas and universities, and for the hearing impaired. […]
Stingray Digital Media Group is one the world’s biggest providers of multi-platform music services, with 11,000 commercial clients in 156 countries. […]
Brands across categories are shifting their marketing dollars to invest in out-of-home (OOH) and digital OOH (DOOH) advertising. Then, they couple that with hyperlocal mobile campaigns to cut through the noise. […]