Editors’ Picks

What Does 2018 Have in Store for DOOH Advertising? Experts Comment (Exchange Wire)

Digital-out-of-home (DOOH) advertising has made some leaps and bounds in 2017, but there will be plenty of room for growth in how this medium develops. In a series of features reflecting on the past year, and looking ahead to what we can expect in 2018, ExchangeWire invites over 100 thought leaders from across the industry to share their views. […]

exchangewire.com
Tue, Dec 19, 2017 at 3:37 PM

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OOH advertising will continue to grow in 2018 (Billboard Insider)

The growth trend of OOH, which now stretches across 30 consecutive quarters, is projected by MAGNA to continue at least through 2018. Their December 2017 report projects a healthy 2017 finish of +1.6 percent for OOH, followed by an even stronger 2018 at + 2.5 percent. […]

billboardinsider.com
Tue, Dec 19, 2017 at 3:35 PM

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16:9: Digital Signage Installation Nightmares, And ‘The Chosen Ones’

GUEST POST: Luis Villafane, MALER I have been running digital signage hardware since 2001, and over all that time I’ve only found a handful of devices I’d call “The Chosen Ones” – gear I was comfortable putting in production environments. […]

sixteen-nine.net
Tue, Dec 19, 2017 at 3:34 PM

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The hidden costs of PC-based digital signage (DSToday)

Customers are often attracted by low hardware acquisition costs, only to learn the hard way that their low-cost PC-based digital signage solution is anything but affordable. Case in point, we recently built up a Windows-based signage solution to perform some benchmark testing of our own players compared to commonly used PC-based signage equipment. […]

digitalsignagetoday.com
Tue, Dec 19, 2017 at 3:29 PM

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Australian Out-Of-Home advertising market tipped to hit $1 billion in 2018 (Sydney Morning Herald)

Out-Of-Home advertising, which includes billboards and street marketing, is expected to be worth more than $1 billion for the first time in 2018. […]

smh.com.au
Tue, Dec 19, 2017 at 3:28 PM

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2017: The year in martech: Programmatic DOOH to keep growing (Martech Today)

Speaking of new environments for ads, look outdoors. This past year saw digital-out-of-home (DOOH) becoming more of a member of the programmatic digital ads family, as well as a kind of interactive medium, with campaigns featuring ads that respond to traffic flows, weather data or user prompts. In 2017, marketing and ad tech turned the corner toward becoming pseudo-human. […]

martechtoday.com
Tue, Dec 19, 2017 at 3:25 PM

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OOH Proof Point: Holiday Travel to Break Records (Billboard Insider)

The auto club (AAA) predicts record-breaking year-end travel (December 23 through January 1): Auto travel will rise for the seventh consecutive year-end season. […]

billboardinsider.com
Tue, Dec 19, 2017 at 3:21 PM

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20-Year Billboard Dispute Settled in Tacoma (Billboard Insider)

In January 2017 Clear Channel sold the Tacoma billboards to Lamar and settlement talks heated up. Here’s the outline of the new agreement: Lamar will remove 111 faces over a five year period. Lamar is capped at 225 faces in Tacoma. […]

billboardinsider.com
Tue, Dec 19, 2017 at 3:18 PM

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Arizona Lawmaker Seeks Ban on Medical Marijuana billboards (Billboard Insider)

Arizona Capitol Times reports that an Arizona lawmaker has introduced legislation to ban billboard advertising along interstate highways and numbers state roads. Insider’s take: States which permit medical marijuana or recreational marijuana usually end up placing restrictions on advertising. California and Washington prohibit marijuana advertising near schools and day care centers. […]

billboardinsider.com
Tue, Dec 19, 2017 at 3:14 PM

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What works in voice-activated digital signage

It is better to begin with rudimentary yet highly functional voice-activated digital signage than complicated interactions with a high current risk of failure... There’s a lot of buzz in the industry about how voice integration in digital signage may be the next big step forward in how signage is used to interface with customers. […]

avinteractive.com
Tue, Dec 19, 2017 at 7:32 AM

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DOOH creative you just can’t ignore (Campaign)

Two experts pick their favourite out of home campaigns and explain why their chosen work makes the most of the medium. Sometimes we just need to recognise the power of the product and the platform, then get the hell out of the way. I love love love the Coca-Cola screens illuminating Piccadilly Circus right now. […]

campaignlive.co.uk
Mon, Dec 18, 2017 at 6:49 PM

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Is there a future for the AV integrator in digital signage? (DSConnection)

“There is most certainly a future for the AV integrator. As deployments continue to incorporate complex technology (robust media players, interactive hardware/software, etc.), the lines continue to blur between AV and IT. […]

digitalsignageconnection.com
Mon, Dec 18, 2017 at 1:17 PM

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DSE 2018 Webinar to Present “Enhancing the Transit Customer Experience with Digital Signage”

The second in the series, to be presented Thursday, January 18 at 2 p.m. EST, will benefit transit operators, technologists and communications professionals responsible for their facilities’ digital communications network. […]

digitalsignageconnection.com
Mon, Dec 18, 2017 at 1:06 PM

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Automated platform for OOH trading Bitposter partners with planning and buying firm OOH Yes

OOH Yes, a new breed of out of home (OOH) planning and buying specialist, has joined forces with Bitposter, the award-winning automated platform for trading OOH media, that will see OOH Yes bring the Bitposter platform into its planning and buying toolkit. […]

bitposter.co
Mon, Dec 18, 2017 at 12:58 PM

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DOOH ad-based InLinkUK Wi-Fi terminals go live in Leeds (Outsmart)

Primesight has rolled out its latest DOOH advertising opportunity in Leeds, with the first InLink installed on The Headrow. Already proving incredibly popular with consumers in London, the 70+ InLinks across six boroughs have had over 24,000 Wi-Fi subscribers to date, who have already used enough free data to stream over one million songs. […]

outsmart.org.uk
Mon, Dec 18, 2017 at 7:44 AM

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