Retail remains the largest end-user group for transparent digital signage, according to a new report from market research firm Technavio, which predicts the technology will experience a compound annual growth rate (CAGR) of 29 per cent from 2017 to 2021. […]
Disruption is what happened in the AV industry over the last couple of years, but especially in 2017. Disruption can be unnerving and even scary to some as the status quo changes, but it can also be the harbinger of positive and exciting things to come for those with vision. […]
3M and 3M Innovative Properties Co. filed a patent infringement lawsuit in federal district court in Wilmington, Del., today against Elo Touch Solutions Inc. The suit alleges that certain Elo Touch projected capacitive products infringe 3M’s U.S. […]
The U.S. Patent and Trademark Office (“USPTO”) issued United States Patent number 9,807,408 to ClearOne. This patent, entitled, “A Control Mechanism for Video Output”, enables, among other things, all of the video decoders playing back a stream of video to stay synchronized with the encoder, eliminating jerky, stuttering, video playback. […]
Legal Advocacy On October 16, the US Supreme Court ended Scenic America’s four-year legal attack on digital billboards by denying to hear Scenic’s case, which had failed in lower courts. In 2013, the anti-billboard group sued the federal transportation agency which had provided guidance to the States in 2007 on how to regulate digital billboards. […]
The OOH Media Conference and Expo attracts the best and brightest in the industry who gather each year to discuss the challenges & opportunities we face together. Geopath and OAAA want YOU to be a part of the conversation – submit your proposed topic & credentials now! When & Where: The Geopath/OAAA OOH Media Conference and Expo will be hosted May 7 – 9, 2018 in Austin, TX. […]
Apparently over £6Billion was expected to be spent on advertising in the run up to Christmas with brands rolling out the big budgets and big names to eclipse last years efforts. John Lewis apparently spending £7million on Michel Gondry’s superb Moz the Monster and Waitrose creating what looked to me to be pretty much the ideal Christmas – snowed up in a pub in Yorkshire! […]
Walk around Times Square on any given day, and you may be greeted by the face of a K-pop star thanks to a popular initiative by Korean music enthusiasts to fund digital billboards promoting their faves. […]
Lamar outperformed the S&P 500 during the fourth quarter of 2017. Clear Channel Outdoor and Outfront underperformed the S&P 500 during the fourth quarter of 2017. Here are the actual numbers. […]
Fast Casual Chinese Restaurant Panda Express has transitioned more than 600 locations to digital signage. Promotional screens, digital menu boards, cultural content and live entertainment feeds have immersed customers in a modern and engaging dining experience at Panda Express. […]
The fourth in the series, to be presented Thursday, February 1 at 2 p.m. EST, will benefit retailers, administrators, technologists and communications and marketing professionals responsible for their retail facilities’ digital communications network. […]
Amazon’s newest win could help it further secure its place in the fashion industry. The online retailer was granted a patent for a “blended reality” mirror that lets shoppers virtually try on clothes — in a virtual location. The mirror consists of a display device with a screen positioned behind the mirror. […]
44 agencies and out-of-home media owners joined Geopath in 2017, representing a 10% increase in overall membership. Geopath continues to strengthen its membership base as the company prepares for the launch of the Geopath Insights Suite, the company’s enhanced audience location measurement platform, in 2018. […]
I’m often asked about the “typical day” at OAAA (there’s no such thing). On any day, OAAA might be lobbying Congress, promoting strengths of the medium, helping members sell and advocate, launching public service, or sharing your achievements with the world. […]
Digital signage is an effective way to attract customers to your menu items and provide them with the best possible experience at your restaurant. Here are six content tips to ensure your customers’ journey with your restaurant is a memorable one: A (Delicious) Digital Menu Board Turn your menu boards digital! […]
