Editors’ Picks

5 Trends in 2018 That Are Changing OOH Advertising (Medium)

Why is OOH advertising succeeding where others are failing? The answer is the steady trend of innovation and modernization that will continue throughout 2018. Increased technology, increased availability of analysis tools and an increased variety of media have provided advertisers with the greater precision and larger number of opportunities they need in the modern marketplace. […]

medium.com
Wed, Jan 17, 2018 at 3:07 PM

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16:9: Digital Signage In A Post-Digital Display World

Guest Post: Ryan Cahoy, Rise Vision This spring, Steven Spielberg will treat audiences to a story millions of readers already know: Ready Player One. The story takes place in a world where people rise and fall in an entirely VR world. It’s a concept that’s becoming more and more of a reality each year. […]

sixteen-nine.net
Wed, Jan 17, 2018 at 3:05 PM

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TV, OOH Ads Said to Drive Online Search & Social Activity (Marketing Charts)

TV and out-of-home (OOH) appear to be the top-performing traditional ad types, with OOH proving the most cost-effective, per the report. The study measured consumers’ response to various offline media (and online banner ads) by way of an online national survey to determine the level of search and social activity spurred by these media. […]

marketingcharts.com
Wed, Jan 17, 2018 at 7:47 AM

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OOH: Real. Powerful. Advertising. (Industry promo video by OAAA, 2:24)

In a world of clicks, likes, and page views, out-of-home advertising is a core media buy. […]

youtube.com
Wed, Jan 17, 2018 at 7:16 AM

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Deutsche Welle: Berliners campaign to limit billboard ads

A group of Berliners have launched a campaign to limit the proliferation of billboard advertising in Berlin — and to ban it totally from kindergartens, schools and universities. The campaign, named "Berlin Werbefrei" ("Ad-free Berlin"), aims to set up a city-wide referendum about an "anti-commercialization" law the group has drafted. […]

dw.com
Wed, Jan 17, 2018 at 5:28 AM

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2017: a DOOH year in review (part one)

Let’s take a step back and glance at some of the past year’s biggest trends in DOOH advertising and digital signage. Touchscreen take over As the line between digital signage and self-service continue to blur, we saw an increase in interactive kiosks, including a rise in public touchscreen kiosks that provide free Wi-fi, charging stations and other public information. […]

broadsign.com
Tue, Jan 16, 2018 at 7:28 PM

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Clear Channel Outdoor Launches its First Street-Level DOOH Network in San Francisco Capable of Reaching Audiences Using Mobile Insights from Pedestrian and Vehicular Traffic (Business Wire)

New Outdoor Smart Screens will help Brands Reach Consumers in Highly Sought-After Urban Areas. Clear Channel Outdoor debuts new digital screens in densely populated areas of metro San Francisco. […]

businesswire.com
Tue, Jan 16, 2018 at 7:25 PM

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ZetaDisplay to supply digital signage and electronic shelf labels to one of Finland’s largest retail chains (GlobeNewswire)

ZetaDisplay Finland has signed local agreements for deliveries of Digital Signage with electronic shelf labels to 4 stores belonging to one of Finland's largest and leading retail chains with a total of 1,600 stores in Finland. Delivery will start shortly. ZetaDisplay assesses the value of approximately SEK 3,5 million in the first phase to 4 of the chain stores. […]

globenewswire.com
Tue, Jan 16, 2018 at 7:23 PM

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The Drum: JCDecaux refuses to touch contentious abortion referendum campaign ads

Outdoor advertising specialist JCDecaux is seeking to distance itself from a contentious abortion referendum in Ireland by refusing to host billboards conveying campaign messages from either side of the debate. […]

thedrum.com
Tue, Jan 16, 2018 at 7:18 PM

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How to create engaging digital signage content: 7 rules (DSToday)

Content and its context matter greatly when attracting attention and conveying information. Here are a few general rules to help you design effective digital communications: Goals The objective of the content guides the digital content strategy and drives interaction. Determining the objective is the first step in designing content as it guides the flow and attitude of the communications. […]

digitalsignagetoday.com
Tue, Jan 16, 2018 at 7:12 PM

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Elonex launches a Times Square-style Wraparound Digital Billboard, Birmingham Lights

The new large-format digital billboard, named Birmingham Lights, is the first of its kind in the city and wraps around two sides of The Square building in typical New York fashion on the busy corner of Bull Street and Corporation Street. Now live, the new digital structure is elevated to be clearly visible in its central location to huge city centre audiences. […]

elonexoutdoormedia.co.uk
Tue, Jan 16, 2018 at 7:08 PM

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Educational Opportunities Available Before and After DSE 2018 (DSConnection)

DSE offers in-depth, full-day educational experiences before and after the show for digital out-of-home network operators, retailers, corporate communicators, commercial integrators, architects and designers — as well as other professionals interested in furthering their knowledge and understanding of the role digital technology plays in the fields associated with these occupations. […]

digitalsignageconnection.com
Tue, Jan 16, 2018 at 7:34 AM

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SF Chronicle: Big billboard company goes small with ads on SF sidewalk screens

A new generation of TV-size digital billboards has quietly become part of downtown San Francisco’s streetscape. Clear Channel Outdoor, a Texas company responsible for many highway-side billboards, is installing a network of high-definition LCD screens on newspaper racks along Market Street and around Union Square, the Financial District, the Moscone Center and AT&T Park. […]

sfchronicle.com
Tue, Jan 16, 2018 at 12:44 AM

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3 Innovations Affecting Out-of-Home Advertising in 2018 (Martechseries)

In 2017, it was for the seventh year in a row that out-of-home (OOH) advertising has seen growth. It’s time to look ahead to 2018 and what is next on the horizon. While we know OOH is a highly effective medium, it is also one that has been able to change and adapt quickly. […]

martechseries.com
Tue, Jan 16, 2018 at 12:28 AM

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The Times: Billboard firm JCDecaux bans abortion campaign ads

JCDecaux, the outdoor advertising company, said that it had been targeted on social media and that some of its billboards were damaged when it displayed advertising for previous abortion campaigns. It said it would no longer display anti-abortion or pro-choice adverts, “without exception”. […]

thetimes.co.uk
Mon, Jan 15, 2018 at 8:04 PM

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