Editors’ Picks

How big data and algorithms will define advertising ( The Innovation Enterprise)

Today’s algorithms, like most automating technologies, empower everyday advertisers to do more with less, and open up many doors for when it comes to gaining insight on customers. The introduction of algorithms has added an unexpected scientific twist to marketing which can never be undone, and those who reject the use of algorithms entirely will soon find themselves hopelessly outdated. […]

channels.theinnovationenterprise.com
Fri, Aug 31, 2018 at 5:50 AM

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The Trends Driving Labor Day OOH Ad Spend (OOHToday)

According to data from DOmedia and BillboardsIn, OOH spend is expected to be nearly 10 percent higher during a holiday week than the average week in 2018. In this post, we’ll break down some interesting statistics about this year’s Labor Day advertising spend. Billboards dominate spend, even more than usual. […]

oohtoday.com
Fri, Aug 31, 2018 at 4:37 AM

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Investors Sue Clear Channel Outdoor Over $1B Claim (Billboard Insider)

News broke yesterday on the continuing iHeartMedia bankruptcy and its impact on Clear Channel Outdoor. A minority investor in Clear Channel Outdoor Holdings Inc. […]

billboardinsider.com
Thu, Aug 30, 2018 at 5:41 PM

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WPP sells Ooh!Media stake to Goldman Sachs for $66.5m (AdNews)

The move comes ahead of Ooh!Media's acquisition of Adshel, which was given the green light by the ACCC last week. WPP, through Cavendish Square Holdings, has been a long-time shareholder of Ooh!Media. Goldman Sachs, which began seeking buyers for the shares on Wednesday, organised the trade involving 12.9 million shares sold at $5.13 each, a 2.8% discount from its last $5.28 closing price. […]

adnews.com.au
Thu, Aug 30, 2018 at 5:28 PM

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Outdoor Plus considers ‘sale’ options amid speculation about talks with Global (Campaign)

Industry insiders say Outdoor Plus has been looking at its options after rival Ocean Outdoor announced in March that it plans to float on the London stock market and grow "through consolidation". The company has not appointed an external corporate finance firm to advise on its options. […]

campaignlive.co.uk
Thu, Aug 30, 2018 at 5:09 PM

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APN Outdoor signs OOH advertising contract with Sydney Airport (Travel Trade Daily)

Sydney Airport signed a five-and-a-half-year agreement with APN Outdoor for advertising rights across T1 International, T2 Domestic, T3 Domestic and external signage approaching and within the Sydney Airport precinct. […]

traveltradedaily.com
Thu, Aug 30, 2018 at 5:04 PM

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Acer/AOpen alliance aims to deliver advanced digital signage (DigiTimes)

AOpen's role in the Acer Group is a provider of turnkey solutions, allowing any partners that wish to cross into the digital signage or machine vision industries, to have an easy access, helping them to spend only a minimum amount of time and costs to begin the operation of AI-related applications and devices. […]

digitimes.com
Thu, Aug 30, 2018 at 5:00 PM

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Two OOH regulatory stories from Detroit (Billboard Insider)

Business Insider reports that SHoP is moving ahead with plans for an 800 foot tall tower with 1 million square feet of retail, office and residential space at the former site of the J.L. Hudson Company Department store on Farmer Street and Gatiot Avenue. The project broke ground in December 2017 This rendering of the project caught Insider’s eye. […]

billboardinsider.com
Thu, Aug 30, 2018 at 4:02 PM

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How SITELINE™ tech helps overcome zoning restrictions for digital billboards (Billboard Insider)

SITELINE™, by Media Resources, is a patent pending custom LED display system that constrains digital billboard light emissions. Its ability to block light from being seen in light sensitive areas has enabled billboard operators throughout North America to receive zoning variances for numerous sought-after locations. The SITELINE™ process begins with a sites geolocation and site conditions. […]

billboardinsider.com
Thu, Aug 30, 2018 at 7:07 AM

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The Drum: Ocean Outdoor anticipates ‘high single digital growth’ following Forrest Media acquisition

The digital out of home (DOOH) media company, which among other activities completed the acquisition of Forrest Media in Scotland as well as Ocelot Partners this year, revealed gross profit growth of 8.4% to £8.8m within its half year update. […]

thedrum.com
Wed, Aug 29, 2018 at 9:10 PM

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The Drum: Programmatic ad buying in the post-GDPR world

But programmatic campaigns are only as good as the data they use. And far from creating an obstacle, GDPR may just have been the gentle nudge clients needed to open their eyes to what might be possible in this field - and open their boardrooms to more open conversations around the technology and tools their agency partners have access to. […]

thedrum.com
Wed, Aug 29, 2018 at 9:01 PM

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Two French location data companies receive GDPR consent warnings (MarTechToday)

Both are location intelligence vendors that work with retailers and brands on online-to-offline advertising and measurement. Both companies have SDKs that help them collect persistent location data from partner apps. App publishers are paid for their location data (and other data) by companies such as Fidzup and Teemo. […]

martechtoday.com
Wed, Aug 29, 2018 at 8:35 PM

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VERIDOOH claims to be world-first, independent measurement and verification platform for digital out-of-home advertising

The dynamic nature of digital out of home increases the possibility of incorrect ad delivery. We measure every second of your ad on every digital panel to let you know if your campaign has been delivered exactly the way you planned and booked. […]

Wed, Aug 29, 2018 at 8:31 PM

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10th International OOH Congress in St. Petersburg, Russia, Sept 27-28, 2018

The 10th Anniversary International OOH Congress will take place between 27-28 September in Corinthia 5*, St.-Petersburg, Russia. The organizer is TMG, a co-organizer is NAVC. Two-days Congress program covers all segments of classic OOH, DOOH, indoor & transit advertising. […]

oohcongress.ru
Wed, Aug 29, 2018 at 8:26 PM

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Gen Z like email, billboard ads (QSRWeb)

"They like 'bricks and clicks,'" he said referring to physical stores and online shopping channels. "The research revealed they didn't like to click on ads, but did notice billboard advertising. ...It's critical for brands to develop a cohesive strategy, across both online and offline, that caters to their unique preferences. […]

qsrweb.com
Wed, Aug 29, 2018 at 8:18 PM

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