At a time when it seems there are more opportunities to advertise than ever before, one of Madison Avenue’s most visionary futurists predicts the ability of advertising to actually reach consumers will decline “20% to 30%” over the next five years. […]
Instead of paying its debt, iHeart, which owns about 90 percent of Clear Channel Outdoor's shares, forced its subsidiary to postpone the due date to May 15 of next year. iHeart spun off Clear Channel Outdoor as a publicly traded company in hopes of attracting investors who were wary of buying its own stock. […]
Outcome Health made peace with its investors. […]
Outcome Health Jan. 26 announced it has struck a deal with its investors to settle allegations of fraud and end a public legal battle that has stretched for months, resulting in Indian Americans Rishi Shah and Shradha Agarwal stepping down from their chief executive officer and president posts, respectively. […]
Maine and three other states have no billboards (Alaska, Hawaii, and Vermont). But yes, sharp-looking OOH ads promote visitation and commerce in those states. Here are examples (some won national honors): Vermont Skiing The Stratton ski resort in Vermont was a 2013 OBIE finalist. […]
DOmedia is proud to announce the 2018 Out-of-Home Media Badass Award recipients. This award is presented to firms that have showcased their commitment to raising the bar in OOH advertising. They’ve adopted the latest tech. […]
I’m headed back to Amsterdam this weekend and will be at Integrated Systems Europe all next week, so posts may be spotty. I have a few booth tours set up but mostly I avoid that sort of thing, as appointments very quickly chew up all of my time. […]
Earlier this month, Outfront Media partnered on an out-of-home (OOH) campaign with the audio streaming service TuneIn so that football fans in Times Square could get real-time updates on the playoff scores leading up to the Super Bowl (photo below). […]
Abraham Lincoln famously said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe. […]
Most customers are used to seeing digital menu boards in restaurants today, especially with giants such as McDonald's deploying them across digital menu boards. But they can become old and stale if they don't engage consumers. One company is working to change that outcome via a glasses-free augmented reality experience called HoloLamp, currently in the prototype phase. […]
Luxury retailing is all about the in-store experience, and digital signage — done well — can play a big role in creating the right environment to influence shoppers. Digital screens located in the right places with high-quality content create a connection between the brand and consumers, generate great impressions and memories, and ideally convert store browsers into buyers. […]
One of the obstacles that faces the digital signage industry is that on the surface, it looks simple. After all, there is some video on the screen displaying a message, so how complicated can that be? For new people to the industry, there is no better place to launch your journey than by spending an hour immersing oneself in the fundamentals of the industry presented in an impartial manner. […]
The vast majority of vehicle shoppers would prefer to buy their next automobile online. From cars to trucks, shoppers would love to be able to customize their options and hit a buy now button. But there’s one catch. […]
NanoLumens‘ skinny-curvy LED display tech has found its way into at least of couple of high profile airport jobs recently, like Singapore’s Changi and Toronto Pearson. The Atlanta company is doing enough work in airports that it has generated a free white paper looking at the opportunity and challenges. […]
A digital OOH company focused on the retail cannabis business has closed a $3 million Series A funding round from an investment form that’s also focused on the rapid-growth industry. Eyechronic runs a screen network in some 300 stores across 16 U.S. states where cannabis and sale is now legal in some fashion. […]
