Australian telecom giant Telstra inks outdoor ad contract that puts digital screens on the rear of taxis (BandT)
Telstra’s deal with Cab Digital Media will see the telco play its part in almost 1,000 digital billboards being fitted on the rear of taxis across Australia. Cab Digital Media’s TaxiLive technology – which was developed with the help of Telstra – allows brands to target consumers using metrics such as time and location. […]
Mon, Mar 5, 2018 at 6:24 PM