Media Post: How the data revolution Is changing OOH advertising
A quiet data-driven revolution is taking place in out-of-home (OOH) advertising. This advertising medium, once thought of as modest and old-fashioned, is quickly advancing to compete with more technologically sophisticated ad formats. A data-driven revolution is occurring alongside the emergence of advanced tools that automate everything from data aggregation to planning and buying. […]
Sun, Mar 4, 2018 at 8:28 PM