Editors’ Picks

Installing weather cams on your billboards can make you money (Billboard Insider)

If you live in an area bedeviled by tornados and storms you should reach out to your TV station to see if they want to mount weather cams on your billboards. Insider has written about Durden Outdoor’s use of weather/traffic cams. Insider knows another out of home company that just reached an agreement with a local TV station to mount weather cams on the top of billboards. […]

billboardinsider.com
Thu, Mar 1, 2018 at 4:22 PM

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16:9: Real-Time Transit Data Firm Integrates With Enplug For Passenger Screens

  LA-based digital signage software shop Enplug has developed an interesting partnership with a company that specializes in transit information for operators and passengers. […]

sixteen-nine.net
Thu, Mar 1, 2018 at 8:36 AM

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Out-of-home’s CPM is routinely lower than other media (WARC chart)

Cost-per-thousand impressions, US $ current prices. […]

pbs.twimg.com
Wed, Feb 28, 2018 at 11:57 PM

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Lamar’s organic revenues up 0.7% during 4Q 2017 (Billboard Insider)

Lamar CEO Sean Reilly: “We under-achieved on top-line growth, but it's also fair to say, we did an outstanding job managing expenses.” Revenue increased 3% to $399 million during the fourth quarter of 2018 due to acquisitions. Acquisition adjusted net revenue increased only 0.7% during the fourth quarter of 2018. […]

billboardinsider.com
Wed, Feb 28, 2018 at 7:05 PM

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Outfront Media’s organic revenues flat in 4Q 2017 (Billboard Insider)

Revenues increased 1% to $401 million during the fourth quarter of 2017. Organic revenue, adjusting for acquisitions and currency fluctuations, was flat. US billboard organic revenues were down 1.3% due to reduced national advertising. […]

billboardinsider.com
Wed, Feb 28, 2018 at 7:02 PM

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Automated OOH trading platform Bitposter signs up OOH roadside media owner Airoutdoor

Bitposter, the automated platform for trading out of home (OOH) media, today announces a partnership with OOH roadside billboard media owner Airoutdoor. […]

econsultancy.com
Wed, Feb 28, 2018 at 7:01 PM

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16:9: Screenly Releases V2 Of Raspberry Pi-Focused Digital Signage Platform

UK-based Screenly, possibly/probably the most active developer of digital signage solutions that run on Raspberry Pis, has released the 2nd generation of its software platform – matter of factly called Screenly 2. […]

sixteen-nine.net
Wed, Feb 28, 2018 at 4:36 PM

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16:9: DSE 2018 Pre-Show Conferences Present Dilemma: Too Many Good Options

The day before the trade show floor opens at Digital Signage Expo is a bit problematic, in that there are a bunch of day-long pre-show education conferences that all look pretty good in terms of speakers and content. […]

sixteen-nine.net
Wed, Feb 28, 2018 at 3:57 PM

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16:9: Photos From 2018 Digital Signage Awards

The Digital Signage Awards folks sent along a series of photos from the ceremony held three weeks ago in Amsterdam. The event looked quite nice, and I liked the glass trophy-thingies, which could double as anchors or deadly weapons. The things were solid. […]

sixteen-nine.net
Wed, Feb 28, 2018 at 4:58 AM

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AdWeek: U.K. OOH Specialty Shop Talon Outdoor Expands to New York

Talon Outdoor, the specialty out-of-home agency that handles all of Omnicom Media Group’s displays in the U.K. for brands including McDonald’s and Google, is expanding to the U.S. with its first office in the country opening in New York today. […]

adweek.com
Tue, Feb 27, 2018 at 12:47 PM

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How to convince agencies to recommend your OOH ad space to advertisers (OAAA)

These are the top findings of OAAA's consultations with 400+ad agencies. […]

pbs.twimg.com
Tue, Feb 27, 2018 at 12:37 PM

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SiriusXM parent company may invest to save Clear Channel Outdoor’s parent iHeartMedia

The financial woes of iHeartMedia, home to iHeartRadio’s network of 850-plus AM and FM stations, have been well-documented in recent years, as the former Clear Channel has struggled under the burden of $20 billion in debt. Now it looks like SiriusXM parent company Liberty Media may jump in to save the day. According to a term sheet submitted on Feb. […]

variety.com
Tue, Feb 27, 2018 at 7:37 AM

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Troubled DOOH ad giant Outcome Health lays off 20 more employees (Chicago Business Journal)

Outcome Health let go of 20 additional employees in February, shortly after buying out and laying off nearly half its staff late last year. The recent layoffs include at least six sales representatives responsible for targeting doctors’ offices for Outcome screen placement, according to Crain’s Chicago Business. […]

bizjournals.com
Tue, Feb 27, 2018 at 7:32 AM

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Lamar Advertising Company’s Q4 and Year End 2017 Operating Results

  Twelve Months Results: Lamar reported net revenues of $1.54 billion for the twelve months ended December 31, 2017 versus $1.50 billion for the same period in 2016, a 2.7% increase. Operating income for the twelve months ended December 31, 2017 was $455.4 million as compared to $439.0 million for the same period in 2016. […]

globenewswire.com
Tue, Feb 27, 2018 at 5:54 AM

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Standard Outdoor acquires 86 digital and static billboards from Vista Outdoor

The purchase includes 86 billboard structures located in Florida and Georgia and represents Standard Outdoor’s entry into Florida and Georgia, an expansion from its current market presence in Alabama and Texas. The billboards are a mix of both digital and static faces, with the majority located along the I-95 corridor in northern Florida / southern Georgia. […]

billboardinsider.com
Tue, Feb 27, 2018 at 5:47 AM

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