While Advertising Slept: 6 Reasons The Ad Industry Got Sucker Punched By Digital (Forbes)
The press never really challenged digital and social platforms on their metrics. With a few notable exceptions, the press never challenged the assertions from digital and social players about how many views their ads and videos got, what constituted said "views," or the fact that they were essentially grading their own homework. […]
Mon, Mar 5, 2018 at 7:37 AM