I believe the crowd was 225-ish, which is the largest Coffee and Controversy to date. It was at Google’s NYC offices – which are predictably nice. The tech giant has a terrific events auditorium/presentation center/whatever they call it, with full-time, high-quality AV and lighting, and comfy seating. […]
Pro bono billboards were effective and measurable in the state’s ongoing fight against opiate abuse. Members of the Outdoor Advertising Association of Ohio donated about 200 digital, poster, and bulletin billboards across the state with two simple messages: “Start Talking!” and call #677 for Impaired Drivers. […]
Digital signage is becoming less expensive. And, it’s not just the price of signage that is decreasing, the same is true of installation costs. This means it’s easier for retailers to maximize their marketing and advertising dollars—and their investment by creating a more information-based, selling space for customers. […]
The news comes as APN Outdoor prepares for its imminent takeover from international outdoor giant JC Decaux. APN Outdoor CEO James Warburton has also recently left the business. Charlotte Valente, the general manager of marketing at APN Outdoor, will finish up tomorrow. […]
During the ICO, 2,000 DOOH tokens, which run on the Ethereum blockchain, will cost $1 which equates to $0.0005 per token. Contributors will need to invest a minimum of $100 worth of Ethereum, payable in Bitcoin, Litecoin, Bitcoin Cash or Stellar Lumens. There will be a total supply of 126 billion tokens, of which 70% are available in the token sale. […]
Mr. Miles will report to Adspace President, COO Peter Krieger. He will oversee Ad Operations for the burgeoning programmatic business, with his appointment coming at a crucial time for in-demand Out of Home advertising and with advertisers looking for ways to buy inventory in real time. […]
Using gigantic hashtags, spectacular visuals and creative films, the opening sequence features user focused brand images, followed by the first big moment which is the highly anticipated return of the hit political TV series House of Cards. The sixth and final season, starring Robin Wright, is on Netflix from November 2. […]
The adoption of Blip by Ayuda-powered DOOH networks will allow Blip’s advertisers to take advantage of the entirety of Ayuda’s supply and gain access to many additional markets, locations, audiences and advertising opportunities. […]
Called WE.DOOH™ (Women’s Empowerment for the Digital Out-Of-Home Industry), the initiative will provide a wide range of activities, including personal development programs, educational webinars, networking events and other support services. […]
If a sign was wood or I-beam, it was toast. Poster panels were blown off almost every poster that I saw. Many bulletins were down on the ground or on top of buildings. […]
SageNet has introduced its SageView digital signage platform, which is built to enhance the experience of both the customer and operator, according to a press release. The company's main goal is to help improve customer experience and make it easier for the operators to deploy and manage the digital signage. […]
The rise of touchscreen digital signage in stores fits into the trend of consumer autonomy. Shoppers want to be able to search for products on screens and dictate how they behave in shops rather than browsing at the retailer’s whim. In other words, we want to behave like online shoppers while in stores. […]
Building an effective digital signage network is about more than connecting your screens to a device and playing your ad 24/7. If you don’t articulate your ideas with your digital signage content well enough, it won’t matter whether you have one or a hundred displays. […]
Until our metrics and ability to prove ROI meets or exceeds those of online and mobile, we lose that argument 99.9 times out of 100. That said, I love that technology enhances and improves OOH in so many different areas, where technology caused problems, to be kind, to other media formats. In general, I am extremely optimistic about the direction we are headed. […]
By Ben Putland, Grand Visual. Globally agreed standards for independent 3rd party verification of advertising play-outs (down to a panel and individual play level), will support the growth of the digital OOH market globally. My goal with this ‘open invite’, is for it to be a rallying call for us all to collaborate to implement global reporting standards for digital OOH. […]