Vistar Media Chief Revenue Officer, Matt Schuster joined Cheddar to discuss his take on the space. […]
While there are many third-party software companies with camera and sensor-based analytics platforms, at least some trying to partner and integrate with digital signage CMS companies, we’re also now seeing companies directly in this business either develop or buy their own capabilities. […]
Bidooh's ICO has so far attracted more than 24,000 ETH in contributions, surpassing its soft cap in pre-sale, having launched its main sale at the end of October. […]
According to the LifeOnScreen's Susan Seibert, "LifeOnScreen is the first online self-service marketplace of digital screens for advertisers.It offers advertisers of any size the choice to purchase their DOOH campaign within minutes affordably, straight from their smartphones. […]
CES 2019 is an event that highlights the pace of change in the world of technology and its impact on consumers behavior and the world of retail. It is held from January 8 -11 and is one of the largest events in the world. One of the largest groups to attend CES 2018 are retailers of which over 10,000 attended. […]
Clear Channel Outdoor plans to appeal an adverse court decision in Baltimore that says the city’s targeted tax on billboards does not harm free speech. Clear Channel has challenged Baltimore’s billboard tax, which is based on square footage, since it was imposed in 2013. On February 27, 2018, a Maryland Tax Court ruled in favor of the city. […]
Insider’s Take: Record your leases whenever possible. Although Lamar was ultimately able to prevail this case demonstrates that landlords will attempt to claim that a lease is not binding because they were not notified when they purchased a property. The case also demonstrates the importance of having clear termination language. […]
There was plenty of talk about programmatic DOOH buying at the DailyDOOH Investor Conference in New York. Here are a smattering of quotes. OAAA Chief Marketing officer Stephen Freitas spoke about the pending explosion of digital OOH screens in New York: “There are 7,500 Link/NYC screens being built in Manhattan. […]
Answer: Stephanie Gutnik. In addition to her role as Broadsign’s VP – Business Development, Stephanie Gutnik serves on the Digital Signage Federation’s Board of Directors and committees for the DPAA, OAAA, Global Cinema Advertising Association, Ad Club of New York and IAB. Where does her stamina come from? […]
Traditional and digital OOH campaigns. […]
Johns, Leible, Tilles, Fjelstad, Eckett, Cornell, Hamonn, Stern, Nichols, Walton, Jeakle, Bartro, Steenholdt, Lyons, McCann. […]
Standard-setting and better targeting were big themes at the DPAA Video Everywhere conference this week. Adweek spoke with five digital OOH execs about their predictions for the space in the next few years. The industry will have to grapple with how to standardize attribution metrics, consolidate disparate marketplaces and resolve consumer privacy concerns, industry professionals say. […]
The speakers were excellent. Obviously some better than others. The professionals knew their material and applied it generously and appropriately to the #OOH / DOOH audience. […]
Chief Operating Officer Andrew Hines. Currently COO at APN Outdoor, where he has spent 16 years. He has also worked at Cody Outdoor as finance and commercial director for nine years. […]
Location Sciences Group PLC said Wednesday it signed a two-year contract with Talon Outdoor Ltd to provide insights for the ad agency's campaigns. Shares in Location Sciences, a mobile location data intelligence firm, were trading 6.1% higher at 0.026 pence. […]