The OOH media firm Intersection has landed a new seven-year media concession with NJ TRANSIT that will include a significant investment on digital signage and interactive displays. […]
As someone who got started in digital signage 20 years ago by putting screens in skyscraper elevators – single 12-inch screens that cost $2,500 each – it’s a little freaky to read about an elevator that has its walls and ceilings all lined with 55-inch OLEDs. This is a 360 video – you have to watch on your smartphone to get the 360 effect. Online, it looks very weird. […]
This is what’s called the World’s Largest Space Shop, a renovated 15,372 sq. ft. retail space at the Kennedy Space Center Visitor Complex on Florida’s east coast. […]
Bidooh’s ICO has received the support of major, global digital exchanges such as OKEx and HADAX, and its DOOH token has successfully secured listings on multiple international exchanges. […]
This Christmas Swarovski will be elevating traditional out of home advertising with innovative interactive installations that offer consumers an immersive digital experience. Moving away from conventional advertising mediums, Swarovski is placing the focus on experiential moments this December by bringing its signature sparkle to the streets of London, Manchester, Glasgow and Birmingham. […]
Ultrahaptics has developed a technology that uses ultrasound to create haptic feedback in mid-air. In practice, it means that the user would get a convincing touching sensation where there’s no physical object present. […]
Among the 50,000 deployments business and government agencies as well as hospitality. In hospitality in particular, the company adds, customers often use digital solutions for in-room channel advertising as well as lobby signage and way-finding for their guests. […]
It will be far less personal and more programmatic, which is very sad. I think that price points will go down as real “selling,” is eliminated and ALL inventory becomes nothing more than a commodity distinguished only by an impression number. There will be a lot of “sellers” but very few “strategic buyers” as everything will be on-line. […]
A decade ago, billboards were seen as outdated and irrelevant, relegated to informing you of the Cracker Barrel or gas station at the next exit. Today, in the midst of an online marketing boom, they’re one of the fastest-growing ad commodities on the market. How has the world’s oldest advertising medium managed to survive the onslaught of a digital revolution? […]
Billboard Cashflow is out-of-home company Revenue (space rental plus install/production income) less certain direct expenses: lease costs; sales expense; utilities; property taxes; recurring permit fees; recurring maintenance and repairs. […]
The dynamic digital OOH ran nationally on 1,470 digital six sheets in key Mall and Roadside locations and was part of Shop Direct’s wider Black Friday and Christmas campaigns for Very, planned by Vizeum, and also appearing on TV, VoD, Digital Display, Social, Mobile, Print and YouTube. […]
Last week the loss-making radio and television firm agreed in principle to take over the New Zealand arm of trans-Tasman billboard business QMS Media which owns hundreds of conventional and digital billboards at the likes of airports, sports grounds and traffic intersections. […]
This year's batch of ads focuses heavily on playlists, and also gives podcasts some visibility too. Check out some of the ads below. The campaign is a global one, with more than 350 unique ads, many of them specific to a local market. […]
When it comes to choosing a digital signage player, most network operators will go with a PC running Windows or Linux, but it’s not the only choice out there. Android boxes, Chrome OS, and systems on a chip (Soc) have all come into their own as platforms in recent years. Each has found a following among digital signage network owners and operators. […]
A "Horns Down" hand gesture might be penalized Saturday in Arlington, Texas, but that hasn't stopped Lamar Advertising from spreading the symbol on billboards in Oklahoma City. Lamar tweeted out photos Thursday afternoon of digital billboards with various "Horns Down" depictions. […]