Editors’ Picks

Digital Out-of-Home Advertising (DOOH) is the new new for Bladerunner cities (Podcast with Chris Riegel, CEO of STRATACACHE)

Billboard owners are also making hay from the location data that are pouring off people’s smartphones. Information about their owners’ whereabouts and online browsing gets aggregated and anonymised by carriers and data vendors and sold to media owners. They then use these data to work out when different demographic groups—“business travellers”, say—walk by their ads. […]

Tue, Dec 4, 2018 at 5:01 PM

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PepsiCo uses programmatic Digital Out-of-Home in their latest brand campaign (Exterion Media)

PepsiCo ran a multi-channel campaign in the Netherlands which included Exterion Media’s digital products. Alongside this, they also used mobile and experiential advertising aiming to reach their target audience and continue the battle against their well-known ´red competitor´… Tesla and Edison, Sherlock and Moriarty, Star Wars and Star Trek - the world is full of rivalries. […]

exterionmedia.com
Tue, Dec 4, 2018 at 7:24 AM

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How VR and AR Help Brands Win the At-Purchase Moment in Retail (DSConnection)

One example of an innovative brand that embraces new technology is Nike — well known for its immersive retail. Recently, Nike launched Epic React Flyknit, a unique wear test experience that puts the wearer into their own video game. The experience is available exclusively at Nike store installations in China. […]

digitalsignageconnection.com
Tue, Dec 4, 2018 at 7:22 AM

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How one furniture store succeeds in using digital signage during the holiday season (DSToday)

Business intelligence platforms, for example, can trigger advertisements based on customer moods and emotions, Hicks said. These platforms can utilize camera analytics to analyze customer's faces to see if they are happy, sad or tired. "The intelligence of these systems drives response from content management and inventory systems as to trigger content tailored for that individual. […]

digitalsignagetoday.com
Tue, Dec 4, 2018 at 5:07 AM

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The Kensington: ‘Best Original Digital Billboard’ winner by Daktronics (Video)

“JCDecaux commissioned the globally renowned Zaha Hadid Design to create a landmark advertising structure in London that integrates public art, contemporary design and digital media. The Kensington provides brands with a unique communications’ channel in the capital that combines the latest in digital screen technology with a spectacular, curved double-ribbon stainless steel design. […]

oohtoday.com
Tue, Dec 4, 2018 at 2:41 AM

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Out-of-home advertising grew by 3.8% in Q3 2018 (OAAA)

Among the top 10 revenue categories, those posting increases equal to or greater than the quarterly increase of 3.8 percent were Miscellaneous Local Services and Amusements; Retail, Media and Advertising; Financial; Insurance and Real Estate; Government, Politics and Organizations; and Schools, Camps and Seminars. […]

oaaa.org
Mon, Dec 3, 2018 at 8:11 PM

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Australian ad spend to tip $17bn in 2019, OOH growth to slow from 11.6% to 4.5% (CMO)

Outdoor advertising, which is showing 11.6 per cent YOY ad spend growth in 2018, is expected to slow to 4.5 per cent in 2019, leaving its share of the total market by channel at 5.7 per cent. […]

cmo.com.au
Mon, Dec 3, 2018 at 8:02 PM

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Maximus Networks, a British smart city telecoms company, is investing £150m in a national network of over 2,000 interactive streetside hubs across the UK (Smart Cities World)

On the back of its plans, Maximus has commissioned signage and street furniture manufacturer, Trueform, to manufacture the Max 3 hubs which will be installed on high streets across the country throughout 2019 and beyond. Smart city functions. Trueform is the main supplier of Transport for London’s bus shelters, wayfinding signage and digital infrastructure. […]

smartcitiesworld.net
Mon, Dec 3, 2018 at 7:57 PM

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What will the advertising landscape look like in 90 years? (AdNews)

Russel Howcroft, partner and chief creative officer at PwC: “In 90 years there will be no advertising. Your wants and needs will be catered for without the need for pursuasion. How horrible does that sound. […]

adnews.com.au
Mon, Dec 3, 2018 at 7:55 PM

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Creditors support iHeart Media’s plan for reorganisation that includes spinning off Clear Channel Outdoor (Businesswire)

The Plan will reduce iHeartMedia’s funded debt by approximately $10.3 billion—to $5.75 billion—and result in the separation of iHeartMedia’s radio and outdoor advertising businesses. With the support of its creditors and the expected confirmation of the Plan, iHeartMedia expects to complete its restructuring process and exit Chapter 11 in early 2019. […]

businesswire.com
Mon, Dec 3, 2018 at 7:55 PM

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WARC: The evolution of smart cities and the role of out-of-home advertising

OOH sites are becoming community hubs, offering everything from phone charging stations, WiFi and telephone services which are funded entirely by advertising revenues, according to Steve Payne, Director of Insight & Marketing, Kinetic Worldwide. […]

warc.com
Mon, Dec 3, 2018 at 7:42 PM

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JCDecaux Belgium to purchase a majority stake in the Belgian billboard specialist Publiroute (Dewez)

JCDecaux Belgium has completed the first stage of a merger with Publiroute, a long-established Belgian billboards player operating under the Dewez trademark. When the operation is complete, JCDecaux Belgium will be the majority shareholder. Created as a family-run company in 1920, Publiroute, through its trademark Dewez, currently operates 15,000 displays across Belgium. […]

globenewswire.com
Mon, Dec 3, 2018 at 7:39 PM

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Why most banks don’t want valuations based on “Billboard Cash Flow” (Billboard Insider)

We don’t use “Billboard” Cash Flow (BCF) in appraisals because nobody agrees on what it means and banks generally don’t want to rely on something with different interpretations of the same term. Cash Flow and EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) generally mean the same thing to everyone including banks, so there is less debate. […]

billboardinsider.com
Mon, Dec 3, 2018 at 7:24 PM

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BroadSign and MobPro enable programmatic buying of combined DOOH and mobile campaigns

Through the partnership, both mobile and digital out-of-home ad space can be purchased programmatically, enabling data to be used to display content only when relevant. Virtually any data feed can be used to trigger the campaign using MobPro’s integration with Broadsign’s open API. […]

broadsign.com
Mon, Dec 3, 2018 at 6:50 PM

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Chive spins out new DOOH company for streaming content to bars, cruise ships and elsewhere (DigiDay)

Two years ago Chive Media Group started distributing its Chive TV streaming channel through connected TVs in bars and on Royal Caribbean cruise ships, adapting connected TV into a form of digital out-of-home advertising. […]

digiday.com
Mon, Dec 3, 2018 at 5:26 PM

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