Editors’ Picks

New generation of touch tech for retail (DSToday)

Retailers' new digital tools: interactive windows, "endless aisle" displays, kiosks, touch tables – all rely on contact through a touchscreen — these days, most commonly through projected capacitive (p-cap) technology. New touch controllers are raising the bar for performance and enabling new features in interactive video walls and touch tables. […]

digitalsignagetoday.com
Thu, Dec 6, 2018 at 5:34 AM

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Forbes: Firefly Emerges From Stealth With $21.5M In Funding To Put Billboards On Top Of Uber And Lyft Cars

A new startup called Firefly wants to bring digital advertising to the ride-hailing industry by putting billboards on top of Ubers and Lyfts, while sharing a cut of the money with drivers. […]

forbes.com
Thu, Dec 6, 2018 at 2:01 AM

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Mark Ritson: The story of digital media disruption has run its course (Marketing Week)

Both radio and outdoor are now demonstrably more digital than they are traditional. For pure-play digital there is growth mingled with a growing realisation that momentum is slowing and maturity awaits. For radio, TV and outdoor there is small but not insignificant growth, with the caveat for TV that its audience continues to slim, albeit from a huge initial base. […]

marketingweek.com
Wed, Dec 5, 2018 at 8:08 PM

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OOH ad sector market indicators, valuations, CPM comparisons and more from PJSC, December 2018

Boston Omaha $25.29; Clear Channel Outdoor $5.12; JCDecaux $34.00; Lamar $75.32; National CineMedia $7.11; OUTFRONT Media $20.84. Share Price Performance: ... […]

pjsc.worldsecuresystems.com
Wed, Dec 5, 2018 at 8:05 PM

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Digital Signage Expo to offer new sessions for DOOH network operators (DSConnection)

The seminars and workshops are part of DSE’s educational conference designed to help attendees learn about the newest technologies available, how successful digital signage strategies are being implemented in this sector, and how best to maximize an organization’s investment in these technologies to build customer relationships through proactive engagement. […]

digitalsignageconnection.com
Wed, Dec 5, 2018 at 7:49 PM

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FEPE International 2019 Awards nominations are now open

Nominations are now open for FEPE International's 5th Annual Awards to be presented at its Annual congress in Dubai from May 1-3. The Awards will be presented at the Gala Dinner on May 2. . […]

fepe.com
Wed, Dec 5, 2018 at 7:47 PM

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Report suggests Liberty Media is eyeing up iHeartMedia, parent of Clear Channel Outdoor (MusicAlly)

We reported last week on speculation that Apple has considered buying a stake in iHeartMedia, or even acquiring iHeartRadio. Now another giant, Liberty Media, is reportedly eyeing up the company. That’s according to the New York Post, which claims that Liberty is “gearing up for a flurry of negotiations with iHeart’s creditors to assemble a stake of roughly 35 percent in iHeart”. […]

musically.com
Wed, Dec 5, 2018 at 7:44 PM

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City kiosks will allow you to pick up your prescription after the chemist closes, or return a book before the library even opens (PlaceTech)

Technology company Agora Networks says it’s working on making that vision a reality with around 200 unmanned, outdoor kiosks set to be installed in cities across its native Finland by the end of next year. […]

placetech.net
Wed, Dec 5, 2018 at 7:40 PM

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Transit systems adopt audio ads and text-scroll messaging as new sources of non-fare revenue (Billboard Insider)

A growing number of transit systems are signing deals for audio ads and text-scroll messaging as new sources of non-fare revenue. The sales pitch is similar to other out of home platforms: low cost-per-thousand (CPM) rates for ads that target hard-to-reach mobile consumers. In November, Metro bus riders in Washington, DC, began hearing 15-second ads for the intra-city Megabus service. […]

billboardinsider.com
Wed, Dec 5, 2018 at 7:01 PM

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Digital Duty-Free Totem at Changi Airport Uses Proximity Marketing That Does Not Require a Smartphone (DSConnection)

Designed by JCDecaux Singapore and introduced last month, the Digital Duty-Free Totem’s pillars are 3 meters tall and more than 4 meters wide, making its advertising messages unmissable to passersby, whether they’re coming from immigration or simply browsing the retail options nearby. […]

digitalsignageconnection.com
Wed, Dec 5, 2018 at 6:56 PM

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Allsee Unveils New 4K Commercial Digital Signage Displays (Allsee)

Allsee's  biggest displays are now bigger and better than ever with the launch of our new 4K Large Format Commercial Display range. Replacing the Large Size Professional Monitors this new range has a series of upgrades with no increase in price. […]

allsee-tech.com
Wed, Dec 5, 2018 at 5:25 AM

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First glimpse of NEC display tech to be presented at ISE 2019 (inAVate)

NEC will feature their next generation Infinityboard, dvLED screens and 4K UHD displays. […]

inavateonthenet.net
Wed, Dec 5, 2018 at 4:47 AM

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We have the new tech, now it’s time for agreed standards, says OOH boss (Mediatel)

"Out-of-home has always been a complex medium to navigate, even when it was just billboards and posters," said Gavin Lee, the chief technology officer of Posterscope and the co-chair of the OOH Standards Committee - the body which is helping in the transition to a more automated future. "With the rise of digital and an abundance of location data, the complexity is even greater. […]

mediatel.co.uk
Tue, Dec 4, 2018 at 7:11 PM

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AdClubNY: Auto dealers see up to triple-digit visit lift from OOH campaigns enabled with Clear Channel Outdoor’s RADAR targeting tech

Just 20 months ago, Clear Channel Outdoor Americas (CCOA) piloted a ground-breaking campaign with a major U.S. automotive manufacturer that used new OOH planning and attribution technologies called CCO RADAR. Working with several domestic auto dealers in six different designated market areas (DMAs), CCO sought to increase consumer visits to the auto dealerships. […]

adclubny.wordpress.com
Tue, Dec 4, 2018 at 5:05 PM

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16:9: External Media Players are Better Than Smart Displays, Right? Not So Fast

Guest Post: Curtis Campbell, Hughes Virtually everywhere we look, we see divisions. Be it politics, how to raise children, dogs versus cats, there never seems to be a winner-take-all argument. And digital signage technology is no different. For a few years now, signage buyers have been presented with an alternative to external digital signage players – namely SoC (System On Chip) and digital signage running on SmartTV displays. […]

sixteen-nine.net
Tue, Dec 4, 2018 at 5:02 PM

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