Tuesday, February 25, 2025

Editors’ Picks

Sunday, December 9, 2018 Sun, Dec 9, 2018

Saturday, December 8, 2018 Sat, Dec 8, 2018

OOH ad revenue keeps growing, but slower than the GDP (Billboard Insider)

Bad News: US OOH revenues have trailed the US economy for 10 consecutive quarters. Look at the chart below which compares nominal OOH revenue growth with the nominal change in the US GDP. Good News: 34 consecutive quarters of US OOH revenue growth. 3Q 2018 US OOH revenue growth is well above 2.5% average quarterly US OOH revenue growth for the past two years. […]

billboardinsider.com
Sat, Dec 8, 2018 at 3:43 PM

Friday, December 7, 2018 Fri, Dec 7, 2018

Thursday, December 6, 2018 Thu, Dec 6, 2018

Kym Frank: Record OOH ad spend increases the demand for independent measurement (OOHToday)

“Our growth this year is the largest in our 85-year history and is an indication of the appetite for more detailed, insightful analytics and planning tools for OOH,” says Frank. “Increased measurement and the integration of data and media research is providing our members, advertisers and agencies, with an efficient way to utilize OOH advertising in both broad and niche markets. […]

oohtoday.com
Thu, Dec 6, 2018 at 5:22 PM

Tennessee-based OOH operator Blanning makes fifth acquisition of the year, focuses on digital billboards in prime locations (Billboard Insider)

We inherited some great advertisers from Mooreland: Pilot, Dunkin Donuts, and BMW of Chattanooga. We have also added some new customers Crown Automotive Group and Burns Tobacconist. We have converted three faces to digital on the two Chattanooga locations we own one of these locations is truly special! […]

billboardinsider.com
Thu, Dec 6, 2018 at 5:09 PM

CBC: City of Edmonton seeks public feedback on proposed giant digital signs for Stantec Tower that would be 230 metres above street level

Stantec and the Ice District have submitted a proposal asking the city to allow three-storey signs on the east and west sides of the 69-storey tower. Under the city's current rules, signs typically can't be more than eight metres high. Zoning regulations for the Downtown Arena Entertainment District would have to be changed to allow for the signs on the newly built tower. […]

cbc.ca
Thu, Dec 6, 2018 at 7:25 AM

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