OOH ad revenue keeps growing, but slower than the GDP (Billboard Insider)
Bad News: US OOH revenues have trailed the US economy for 10 consecutive quarters. Look at the chart below which compares nominal OOH revenue growth with the nominal change in the US GDP. Good News: 34 consecutive quarters of US OOH revenue growth. 3Q 2018 US OOH revenue growth is well above 2.5% average quarterly US OOH revenue growth for the past two years. […]
Sat, Dec 8, 2018 at 3:43 PM