Editors’ Picks

Legalization of sports betting in the US creates a new revenue stream for OOH advertising (OOHToday)

The obvious new potential OOH advertisers: Casinos, horse and dog tracks who are set up for betting and betting companies like Fan Dual and Draft Kings. The obvious calls are the casinos: Caesars Entertainment, Churchill Downs, Penn National Gaming, Boyd Gaming, Eldorado Resorts, Pinnacle Entertainment, MGM Resorts, Gaming and Leisure Properties, Las Vegas Sands and Wynn Resorts. […]

oohtoday.com
Wed, May 16, 2018 at 6:55 PM

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AdWeek: Why the rise of smartphones led Spotify to lean into out-of-home advertising

Out-of-home has become a really powerful canvas for us … obviously, we return to it because it’s working for us. [It] allows you to create a moment. [Secondly,] when smartphones came along, the first thought was: How do we advertise on mobile? […]

adweek.com
Wed, May 16, 2018 at 6:28 PM

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5 things China taught me about DOOH content design (OpenEyeGlobal)

Inclusive design thinking, which is a holistic way of thinking about ‘everything’ will impact our western way of thinking about design in 2018 because we are being challenged by a new breed of young designers who are focused on disruption as an art form. To be able to challenge the status quo leveraging design is going to be much more prominent in the coming years. […]

openeyeglobal.com
Wed, May 16, 2018 at 5:42 PM

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16:9: Research: Nearly 11 Million Meeting Rooms Out There – Digital Door Signs, Anyone?

UK-based Futuresource Consulting has pushed out new research focused on the corporate market and looking at the rise of technology such as digital meeting room signs. […]

sixteen-nine.net
Wed, May 16, 2018 at 8:52 AM

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How brands are under-investing in traditional media… (OOH included) and why (FIPP)

A recent study to test the effectiveness of various media strands in brand building highlights a major discrepancy between what the advertising industry think and what empirical evidence suggests. […]

fipp.com
Wed, May 16, 2018 at 8:50 AM

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See the OOH ads celebrating female pleasure that the MTA banned (FasCoDesign)

This time it’s Unbound, a sexual wellness company that makes sex toys and accessories, whose ads the MTA has deemed unfit for public consumption. The MTA’s ad review process is overseen by a third party, an outdoor advertising company called Outfront Media. […]

fastcodesign.com
Wed, May 16, 2018 at 5:34 AM

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DOOH tech company Creative Realities’ 1Q 2018 financial results

Revenues were approximately $4.1 million for the three-month period ended March 31, 2018, $2.3 million lower than first quarter 2017. […]

prnewswire.com
Wed, May 16, 2018 at 4:15 AM

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16:9 Podcasts: UPshow’s Matt Gibbs On Successfully Bringing Social TV To Life In Restaurants

A whole bunch of startups have through the years, tried to crack the restaurant and bar business with a digital out of home advertising model that saw them put in screens and media players, hoping to claw back the costs, and more, through advertising. And a whole bunch of them – most of them, in fact, have failed. Advertising is hard. […]

sixteen-nine.net
Wed, May 16, 2018 at 12:11 AM

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What’s ahead for the top four US OOH ad operators (Billboard Insider)

Last week, Kevin Gleason, Sean Reilly, Scott Wells and Jeremy Male appeared at a GO2018 CEO Town Hall last week. The panel was moderated by Horizon Media CEO Jill Nickerson. Here is a summary of each CEO’s comments. […]

billboardinsider.com
Tue, May 15, 2018 at 5:14 PM

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How Stella McCartney uses digital signage in 11 flagship stores in Europe, the US and Asia (CE-PRO)

Luxury fashion house Stella McCartney turned to digital visual merchandising for its Spring Summer 2018 window displays; installing unique video walls in 11 flagship stores across Europe, the US and Asia. […]

ce-pro.eu
Tue, May 15, 2018 at 4:48 PM

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Grand Visual explains how to reach millennials with DOOH advertising (InAVate)

Younger audiences watch considerably less TV than the rest of the adult population and spend more time out and about, making DOOH an important channel for targeting this elusive and tech-savvy audience. […]

inavateonthenet.net
Tue, May 15, 2018 at 4:39 PM

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How Intel uses digital signage and interactive kiosks to improve customer experience (Mobile Payments Today)

A few years back digital signs could only provide very basic functions — they could play simple videos or PowerPoint slide shows. Technology, driven by Intel, now enables so much more. We can now engage the customer in interactivity driven by rich media and on multiple screens operating in conjunction with each other. […]

mobilepaymentstoday.com
Tue, May 15, 2018 at 4:35 PM

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Richard Ventura: How to measure your digital signage ROI (SignMedia)

Before organizations dedicate funds to the design, rollout and maintenance of digital signage networks, it is very important for them to understand how to accurately measure their return on investment (ROI). […]

signmedia.ca
Tue, May 15, 2018 at 4:30 PM

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16:9: Chatbot Platform Finds Its Way Into Retail Digital Signage

Chatbots are growing increasingly common online, but a pair of companies have teamed up to take that experience to digital displays at retail shelves. A Lyon, France start-up called Botescope has worked with the Raspberry Pi-centric CMS firm Screenly to develop a solution that pairs and controls screens with mobile devices through conversational “smart agents. […]

sixteen-nine.net
Tue, May 15, 2018 at 9:04 AM

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Samsung Insights: New Healthcare Collaboration Technologies Save Time for Caregivers

Time is a precious commodity for caregivers, so any healthcare collaboration technology introduced to hospitals and clinics will likely get a warmer welcome, and have broader use, if the training to use those digital tools is minimal and getting started is fast and easy. […]

insights.samsung.com
Tue, May 15, 2018 at 4:51 AM

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