Ad spending in China this year will grow 5.2% to reach 585.8 billion yuan. The out-of-home advertising market remains buoyant thanks to its advantages, such as viewability, reach, consumer proximity and low interference, and ad spending growth for this sector is forecast to remain high at 9.2%. […]
“It’s always interesting to see what trends stick around for a while and which ones quickly become “one hit wonders.” I think we are going to see a spike in data-generated content in the months to come. […]
Not a huge fan of shelf-level LED strips because the resolution isn’t there for close viewing, and the little LED light chips will get the crap beat out of them, but I do like the big aisle-topper ribbon display implementation at a big-box store somewhere, by the LA-area company AWM Smart Shelf. To be fair, the company does say the shelf-edge strips are ruggedized. […]
Hat Tip to Digital Signage Pulse for picking up on this … Samsung’s public information display group, presumably the European wing, did a survey with its digital signage industry panel following ISE 2018, asking 40 or so industry people what they saw and what excited them at the show. […]
Intersection, the smart cities technology and media company, today announced a five-year extension of its advertising partnership with Charlotte Douglas International Airport (CLT), with a mutual option to extend the contract for another five years. […]
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GO2018 brings together all parts of the out-of-home advertising industry: media, advertising agencies, advertisers and all types of suppliers to the industry. This year’s conference has a new format, with additional speaker stages, allowing more panels and individual speakers covering a wide range of topics. […]
DOOH provides a unique alternative for advertisers since a majority of the data collected has already been anonymized, making it GDPR - compliant from the get-go. - Matteo Ceurvels, eMarketer. Why GDPR will further boost the growth of DOOH advertising In the blink of an eye, the GDPR will change the way digital marketers consider DOOH (digital out-of-home) in their marketing plans. […]
Wildstone founders Damian Cox and Patrick Fisher have shown their hand in an ambitious £1.5bn Europe-wide billboard acquisition drive with the goal of establishing themselves as the single biggest owner of outdoor advertising real estate in the world. […]
Another major transit system faces a First Amendment challenge to restrictions on controversial advertising. On May 2, the Center for Investigative Reporting sued the Southeastern Pennsylvania Transportation Authority (SEPTA), which had rejected the Center’s application as political issue-based advertising. […]
24% - for sales activation. 48% - for brand building. 28% - both. […]
1. Establish a baseline in profits before installing digital signage. 2. […]
This is apparently May The 4th Be With You day – a fun Star Wars riff on the famous movie line, May The Force Be With You. May 4th – May The 4th – May The Force … get it? […]
The UK-based digital signage CMS company ONELAN has been acquired by Uniguest, a Nashville-based company best known for operating the business centers in hotels, across several major chains. […]
An auto industry-focused media publisher in Toronto and the Dallas-based CMS and solutions provider Reflect have formed a strategic alliance aimed directly at providing in-store solutions for auto dealers. […]
