Editors’ Picks

What is blockchain tech and how the OOH ad industry can use it (OOHToday)

Prophet I am not, but there are some interesting potential benefits to the implementation of blockchain within the OOH industry, as well as some challenges that we should all be considering as this technology evolves. First, as is currently customary for blockchain related articles, let’s define in layman’s terms, at least as much as possible, what “blockchain” is and is not. […]

oohtoday.com
Tue, May 8, 2018 at 5:10 PM

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What Insider learned from reading financial reports of the Big 4 OOH ad companies (Billboard Insider)

JCDecaux has the highest revenues. Lamar has the highest margins. Lamar is the most active buyer. […]

billboardinsider.com
Tue, May 8, 2018 at 5:08 PM

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Warc: UK retailers want more from location data

An increasing number of retailers in the UK are using location-based technology to inform their geo-targeted marketing campaigns, but many feel let down by the accuracy of the data they currently receive. […]

warc.com
Tue, May 8, 2018 at 4:48 PM

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OOH ad tech firm Ayuda has new CEO (Benzinga)

Andreas Soupliotis, Founding CEO since the company's inception 15 years ago, will be focusing on full-time operations of Hivestack as its CEO while moving to a non-operational role at Ayuda. Ayuda's current President Luc Filiatreault has been promoted to CEO. Soupliotis will continue to advise the company on strategy from his board seat. […]

benzinga.com
Tue, May 8, 2018 at 3:53 PM

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16:9: Google Announces Lean Version Of Android To Power “Things” Like Smart Displays

Google yesterday announced a new service called Android Things, described as a minimal version of the Android operating system that is widely used in digital signage, on media players and in some display manufacturers’ system on chip displays. […]

sixteen-nine.net
Tue, May 8, 2018 at 9:10 AM

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Who’s Going to Steal the OBIE? A preview of award-winning outdoor creative

Here's a preview, but first -- what are the OBIES? The OBIE Awards are one of the oldest and most prestigious honors for creative excellence in advertising, given annually by the OAAA (Outdoor Advertising Association of America). The OBIE name is derived from the ancient Egyptian Obelisk, a tall stone structure that was used to publicize laws and treaties thousands of years ago. […]

4-traders.com
Tue, May 8, 2018 at 7:55 AM

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Digital out-of-home advertising in South Africa is growing fast (Media Online)

At least R10 million worth of digital out of home screen hardware alone was installed in the ground in every month of 2017. Bruce Burgess, who recently left his position as managing director of Posterscope Sub-Saharan Africa, says that in the core digital roadside billboard space, 13 media owners – four of them newcomers – increased panel count from 105 to 141 during the year. […]

themediaonline.co.za
Tue, May 8, 2018 at 7:35 AM

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Electrical hazards in the OOH industry (Billboard Insider)

Electrical hazards are the sixth leading cause for fatalities in the workplace. At work, many people are not aware that overhead transmission lines are energized and are not insulated. That is why only non-conductive ladders and tools should be used anytime there is an electrical hazard nearby. […]

billboardinsider.com
Tue, May 8, 2018 at 5:05 AM

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Would programmatic buying cannibalize my existing digital billboard ad sales? (Billboard Insider)

Over the past few years, I had been approached many times about adding my digital billboard units to one programmatic platform or another. While I was optimistic about additional income, I always had reservations. Would programmatic buying cannibalize my existing customer base? […]

billboardinsider.com
Mon, May 7, 2018 at 6:10 PM

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FCC investigates the digital signage industry (OOHToday)

Here is a paper prepared and submitted by Yaron Dori and Ani Gevorkian for the sign industry. Yaron is a partner and Ani is an associate at Covington in Washington. Covington is one of the top global law firms and specializes in FCC and FTC law. […]

oohtoday.com
Mon, May 7, 2018 at 6:07 PM

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Outfront averages $1,720/flip on digital billboards (Billboard Insider)

Here’s what Insider found out. Outfront Media’s digital billboards generated average monthly revenue of $13,760 during the first quarter of 2018, up from $13,373 during the first quarter of 2017. Outfront Media’s digital billboards generated average monthly revenue per flip of $1,720 during the first quarter of 2018, up from $1,672 during the prior year, assuming 8 flips per unit. […]

billboardinsider.com
Mon, May 7, 2018 at 5:37 PM

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16:9: FDA’s Food Menu Label Regulations Are Finally In Effect. What That Means For Digital Signage Vendors

The US Food and Drug Administration’s much-discussed, often-delayed regulations for food menu labeling are now finally, formally, in place as of today. […]

sixteen-nine.net
Mon, May 7, 2018 at 5:35 PM

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McDonald’s replaces IT/digital signage provider Atos with Capgemini (Consultancy)

Global IT consultancy Capgemini has won a new contract with fast food vendor McDonald's. The firm will provide IT support services to the world-famous burger chain, after McDonald’s axed its former provider, rival firm Atos. Atos has been hit by turbulence on all fronts in recent months, with a rocky start to 2018. […]

consultancy.uk
Mon, May 7, 2018 at 5:25 PM

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How digital signage helps passengers in airports (Aviation Pros)

Making the journey more efficient. A primary goal for airport operators and airlines is to move passengers from curbside through check-in and security and onto their planes as efficiently and seamlessly as possible. Digital displays have long been used to provide flight information and self check-in. […]

aviationpros.com
Mon, May 7, 2018 at 4:56 PM

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Digital Signage Is Evolving in These 4 Ways – Are You Keeping Up? (Commercial Integrator)

NanoLumens CTO Gary Feather highlights 4 key ways in which digital signage applications are evolving, offering advice on keeping pace with customers’ needs. ‘End-to-End’ Digital Signage Applications. Video Resolution vs. […]

commercialintegrator.com
Mon, May 7, 2018 at 4:05 PM

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