Data and technology will continue to drive changes in OOH, just as it is with other media channels. Everything has gone digital—TV, radio, news, all delivered through our devices. I, for one, still love to read a newspaper when I have time. […]
The dollar goes a bit further in Dayton, Ohio, the head office city of the digital signage solutions company STRATACACHE. The company’s owner and CEO Chris Riegel has purchased a 12-storey office block in the city’s downtown – the Courthouse Plaza building at 10 N. Ludlow Street – for $1.67 million. […]
In 365 days we have worked with the biggest brands, appeared on iconic Digital OOH screens around the world and have even smashed multiple GV market records! As a company we have grown considerably – and we are only getting bigger! […]
14 people moves last week —agencies, OOH buyers and sellers. […]
Transaction could value the assets at about $416.5 million. The displays are in the Carolinas, Georgia and Wisconsin. […]
Insider expects Clear Channel Outdoor will cut ties with iHeart Media and leave bankruptcy during 2019. The reorganization plan has been approved by creditors and is waiting final Court approval. This will be a great thing. […]
Technology has revolutionised the oldest advertising medium into one of the most innovative and creative. Not only does it allow advertisers to reach mass audiences at a time when most other media is fragmenting, they can also dynamically change their ads in real-time to respond to the world around them. […]
Swift Networks Ltd (ASX:SW1) has agreed to acquire Medical Media, a leading Australian digital-out-of-home media network, for $4.5 million worth of shares. Medical Media operates over 2,300 digital screens across Australia which deliver content and advertising to over 5 million viewers every month. […]
McDonald's has been trying to convince skeptical customers that it is a high-tech restaurant by deploying kiosks, digital menu boards, gaming tables and other tools. This technology backfired on the QSR, however, when a U.K. news organization found fecal and gut bacteria on multiple kiosk touchscreens, QSR Web reported. […]
Join the DSF for a happy hour networking event on January 15, 2019. During NRF this is a not-to-miss event to get to know more people in our industry from the tri-state region and beyond. There will be a cash bar and light appetizers at this free to attend event. […]
Headquartered in Milpitas, CA, Elo offers commercial digital interactivity solutions with over 45 years of history since its founding as the original inventor of the touchscreen. […]
omniX labs offers a machine-learning image recognition platform that can be used to target consumers. […]
Bigger, smarter outdoor ads mean more relevant advertising that makes us look up from our phones. In a world with an abundance of screens, large, uncluttered, mostly static images still have the power to grab our attention. Factor in location and contextual area data, industry advocates say, and you have ads with actual relevance to people’s daily life. […]
According to Ad Age, out-of-home marketing revenues are expected to hit an all-time high of $7.4 billion in 2018. Even as brands double-down on efforts to out-muscle their competition for coveted digital screen space, they’re doing the same thing to maintain a presence on the physical landscape. […]
Using eye tracking technology, the campaign was able to determine the exact area of the ad people were looking at, and then serve a message relevant to their gaze. The JCDecaux Innovate panels featured a range of destinations from Jetstar's Christmas Sale, including Honolulu, Ho Chi Minh City, Gold Coast and Perth. […]