Would programmatic buying cannibalize my existing digital billboard ad sales? (Billboard Insider)
Over the past few years, I had been approached many times about adding my digital billboard units to one programmatic platform or another. While I was optimistic about additional income, I always had reservations. Would programmatic buying cannibalize my existing customer base? […]
billboardinsider.com
Mon, May 7, 2018 at 6:10 PM
Mon, May 7, 2018 at 6:10 PM