Direct-to-consumer advertisers are shifting ad dollars away from Facebook (Marketing Land)
Direct-to-consumer (DTC) advertisers on Facebook report a rise in CPMs and a drop in overall ad impressions, forcing them to reconsider ad spend. Brands are pulling back on their Facebook ad spend, according to a report from Digiday, some shifting as much as 30 percent of their ad spend away from the platform. […]
Tue, Jun 12, 2018 at 1:50 AM