Brand dollars, befriending rivals, and looming consolidation: how retailers are plotting the next phase of commerce media (Adweek)

By Lauren Johnson. Top executives from Albertsons, PayPal, Home Depot, and Instacart lay out plans for their retail media networks. After years of building ad businesses, retailers are now looking to scale their ad ambitions, which requires bigger brand budgets from marketers and new ways for commerce media companies to work together. […]