OOH is booming in the US but measurability remains a problem… for now: Anna Bager (LBBonline)

Anna Bager, president and CEO of the Out of Home Advertising Association of America (OAAA) tells LBB this has been driven, in large part, by the growth of digital out-of-home (DOOH), now running at 36% of the medium’s total revenue. […]