In-store media remains underdeveloped; and other retail media trends (Invidis)

by John Berkovich: According to WARC Media, one major opportunity for the digital signage industry lies inside physical stores. More than 60% of U.S. grocery shoppers say they purchased a product directly after seeing it on an in-store screen, according to research cited by WARC, yet in-store remains one of the least developed areas of retail media. […]