Buyers need to rethink how they plan and measure programmatic DOOH in Australia (The Current)

By Tharshini Tharma-Asokan. Programmatic digital out-of-home is growing rapidly in Australia, but a lingering perception of complexity may be holding it back. At this week’s IAB Australia Powering DOOH Summit in Sydney, industry leaders argued that the technology itself isn’t the problem. […]