Saturday, November 23, 2024

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Tuesday, November 5 Tue, Nov 5

How fake OOH ads affect the real OOH ad market in Southeast Asia (Marketing-Interactive)

Camillia Dass, Deputy Editor - Southeast Asia. Traditional OOH has been going through an interesting period in the last decade or so and getting consumers to look away from their mobile phone has become increasingly difficult especially in a market such as Singapore where connectivity is quite superior, according to Mark Teal, chief marketing officer at VCCP Singapore. […]

marketing-interactive.com
Tue, Nov 5 at 7:48 PM

Monday, November 4 Mon, Nov 4

Australian ad spend was down just 0.2% for the first nine months of the year; outdoor advertising was up 15.8% in September – SMI report (AdNews)

By Chris Pash. The big winner is outdoor media with 15.8% growth in September to take its total market share to a record 16%. Nicola Barnes, head of investment - iProspect, said “We are definitely observing a shift towards outdoor advertising among our clients, with more brands adopting innovative formats and prime locations. […]

adnews.com.au
Mon, Nov 4 at 4:51 PM

LG’ Display’s colour perception measurement method adopted as industry standard (AVInteractive)

LG Display’s ‘colour perception difference measurement method’ has been adopted as the international standard technical specification by the International Electrotechnical Commission (IEC). Differences in colour perception refer to the phenomenon where the same colour displayed on a screen is perceived differently by viewers, leading to colour distortion. […]

avinteractive.com
Mon, Nov 4 at 4:44 PM

AV industry leader calls for aid after devastating flooding in Spain (AVInteractive)

By Guy Campos. Juan Jose Vila, CSO of Equipson and Fantek, in Valencia, Spain, is appealing for aid after floods took many lives and left thousands homeless, and trapped without food, water and medicine. A leading supporter of Spanish and international AV trade associations is calling for aid, after his home city was struck by some of the most devastating floods the region has ever seen. […]

avinteractive.com
Mon, Nov 4 at 4:39 PM

Sunday, November 3 Sun, Nov 3

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