Lisa & Dan Nausley. The challenge is this: Many sales leaders have instituted a “don’t lose a piece of business on price” or a “get every piece of business you can” plan with their teams. Is that our only option? […]
by Laurie Sullivan. Two-thirds of adults have seen a piece of social media used in an out-of-home ad, and 52% agree that the integration of this type of content makes it more likely to interact with brands online, according to data released Wednesday. […]
San Francisco still a problem. San Francisco has been difficult for us…less so on the Billboard side but certainly on the transit side where you know we we have the BART rail system…ridership there is crazy…like still in the in the 30s…30 percent. […]
by Antonia Hamberger. San José | When a tech giant like Google turns its attention to the digital signage market, the industry takes notice. The invidis team visited the ChromeOS campus in the Silicon Valley to see this focus in action. […]
NEW YORK, Dec. 4, 2024 -- Clear Channel Outdoor's Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. […]
BROOKINGS, S.D., Dec. 04, 2024 -- Daktronics, Inc. (NASDAQ-DAKT), the leading U.S.-based designer and manufacturer of dynamic video communication displays and control systems for customers worldwide, today reported results for its fiscal 2025 second quarter which ended October 26, 2024. […]
by EMARKETER Editors. Resource-strapped advertisers will consolidate RMN spending across fewer networks. Big RMNs will benefit at the expense of newer entrants. […]
Chris Wood. Why we care. A major challenge to measuring RMNs is that each retailer is a walled garden, so standardization is key. […]
When etailing giant Amazon announced a couple of months ago that it had developed and was now marketing a lean version of its Fire ... […]
In this episode, host The Kay Prince, sits down with Dr. Stephanie Gutnick, Global Chief Strategy Officer at Billups, to explore how Out-of-Home (OOH) advertising is capturing the attention of Gen Z and reshape the ad industry. […]
SignValue has prepared the following analysis of OUTFRONT Media’s 3rd quarter 2024 financials. Consolidated Revenue: OUTFRONT Media reported total revenues of $451.9 million, a slight decline of 0.6% compared to Q3 2023 ($454.8 million). However, organic revenues grew by 5.0%, driven by programmatic and direct sale advertising platforms in the digital billboard space. […]
Digital street furniture gets put on city streets by media companies for the sole purpose, understandably, of hopefully recovering their high capital costs and ... […]
AVIXA has pushed out a lot more details on its plans for what will the first InfoComm América Latina, a trade show and conference ... […]
Here’s a modest but well-executed example of how screens can be integrated into a retail design, as opposed to the many examples still popping ... […]
BEIRUT — Pikasso, a leading OOH & DOOH company operating in 11 countries, is pleased to announce the appointment of Dino Burbidge as the new President of the Pikasso d’Or Jury effective January 2025. The Pikasso d’Or was launched in 1989 with Alain Weill who has since then presided over the Jury. […]
