Why the growing cord-cutting trend is an opportunity for OOH advertising (OOHToday)
By Kym Frank, Geopath. “Cord-cutting” – the act of unsubscribing from traditional cable or satellite television – was already growing across the country prior to the pandemic as people turned to lower-cost subscription streaming services. In Q1 2020, cable and satellite providers suffered the largest decrease in subscribers to date, falling to 63% penetration nationally. […]
Wed, Jul 1, 2020 at 4:28 PM