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Sri Lankan DOOH network operator adds its inventory to Moving Walls’ Location Media Xchange (LMX) (SignageInfo)

The partnership will see the integration of Moving Walls’ Location Media Xchange (LMX), a supply-side platform (SSP) designed to optimize inventory and campaign management. In the initial phase, 10 prime advertising locations across Colombo have been onboarded. These high-traffic sites offer brands the chance to connect with consumers in key areas of the city. […]

signageinfo.com · Promoted content
Wed, Nov 13 at 12:10 AM

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Outfront Media Q3 2024: Funds from Operations Improves, But Revenue Slips; Declares Special Dividend (Nasdaq)

Outfront Media Inc. (OUT), an outdoor media and advertising firm, on Tuesday reported an increase in Funds from Operations or FFO for the third-quarter, primarily due to lower impairment charges on non-real estate assets and lower interest expense. However, the company recorded a decline in revenue. […]

nasdaq.com
Tue, Nov 12 at 6:46 PM

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Outfront attributes Q3 2024 revenue growth primarily to transit and billboards: Full results

Reported revenues of $451.9 million decreased $2.9 million, or 0.6%, for the third quarter of 2024 as compared to the same prior-year period, due primarily to the impact of the Transaction. Organic revenues of $451.9 million increased $21.4 million, or 5.0%. […]

investor.outfront.com
Tue, Nov 12 at 6:19 PM

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Digital billboard economics, according to Lamar CEO (Billboard Insider)

On last Friday’s earnings call Lamar Advertising CEO Sean Reilly broke out the economics of a digital billboard conversion. […]

billboardinsider.com
Tue, Nov 12 at 5:01 PM

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Parent of Link Media Outdoor Boston Omaha Corporation Reports Third Quarter 2024 Financial Results

OMAHA, Neb.--Boston Omaha Corporation (NYSE: BOC) (the “Company”, “we”, or “our”) announced its financial results for the third quarter ended September 30, 2024, in connection with filing its Quarterly Report on Form 10-Q with the Securities and Exchange Commission. We show below summary financial data for the third quarter of 2024 and 2023. […]

Boston Omaha Corporation
Tue, Nov 12 at 5:00 PM

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OOH ad tech firm Moving Walls wins two Marketing Excellence Awards

12th November 2024, Malaysia - Moving Walls, an award-winning global technology group providing enterprise software for adtech & mediatech for all Out-Of-Home (OOH) Advertising stakeholders, was adjudged as the gold winner in Excellence in Programmatic Marketing and silver winner for Out-of-home advertising at the 13th annual edition of the Marketing Excellence Awards. […]

Moving Walls · Promoted content
Tue, Nov 12 at 12:22 AM

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26.7% of DOOH ad dollars are spent programmatically (Podcast by OOH Insider, 28:00)

By Tim Rowe. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Tim emphasizes the need for direct sales strategies and best practices for private marketplace (PMP) deals while navigating the challenges of open auctions and remnant inventory. […]

theoohinsider.com · Promoted content
Tue, Nov 12 at 12:11 AM

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Shopify’s take on the advantages of billboard advertising for SMBs

The estimated number of billboards in the United States is around 350,000. And though you may associate billboards with brick-and-mortar stores, big corporate brands, or personal injury attorneys, there are benefits for small businesses and ecommerce brands that have large outdoor advertising displays. […]

shopify.com
Tue, Nov 12 at 12:11 AM

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New: Free online OOH networking meetings (Billboard Insider)

Billboard ad designer Wes Frick has launched a brand new, free online out of home advertising networking group to provide multiple free networking opportunities for professionals in the out-of-home (OOH) advertising industry. […]

billboardinsider.com · Promoted content
Tue, Nov 12 at 12:10 AM

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Highlights from Samsung’s LOOKBEYOND24 virtual digital signage conference

GRONINGEN, The Netherlands, Nov. 12, 2024 -- LOOKBEYOND's 2024 virtual conference brought to you by ScreenCom, in partnership with Samsung Electronics and the Global Signage Alliance, concluded successfully, showcasing the latest advancements in digital signage. Attendees witnessed presentations from industry experts on hot topics like Samsung's CMS VXT and sustainability in digital signage. […]

ScreenCom · Promoted content
Tue, Nov 12 at 12:10 AM

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OOH ad operator Vector Media replaces CEO (Billboard Insider)

After nearly eight years as CEO—and two decades of dedicated service to the company—Marc Borzykowski will now step into the role of Executive Chairman. He will continue to serve as CEO of Tranzito-Vector, focusing on expanding Vector’s partnerships, including in Los Angeles, where the company is pioneering the nation’s premier digital advertising network. […]

billboardinsider.com
Tue, Nov 12 at 12:10 AM

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New digital signage capabilities in ChromeOS ecosystem (Invidis)

Marco Wasserman. Chrome Summit 2024 – EMEA in Dublin was centered around the latest updates and products in the ChromeOS ecosystem. First and foremost, Google demonstrated how it integrates its key services – Cloud, OS, Browser, and AI – into ChromeOS to enhance customer service and user experience. […]

invidis.com
Mon, Nov 11 at 10:00 PM

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“Lamar will be back in the M&A market next year”: CEO (Billboard Insider)

Sean Reilly, CEO, Lamar Advertising. […]

billboardinsider.com
Mon, Nov 11 at 9:58 PM

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Western Union launches a retail media network that includes website, mobile app, and digital out-of-home (DOOH) screen network at retail locations (BusinessWire)

Western Union audiences are available and accessible across company-owned channels including its website, mobile app and digital out-of-home (DOOH) screen network at select retail locations. Brands can also engage Western Union customers through audience extension including digital displays, online video (OLV), over-the-top (OTT), and connected tv (CTV) via the platform of their choice. […]

businesswire.com
Mon, Nov 11 at 9:54 PM

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LG Electronics sets ambitious B2B revenue goal to offset declining consumer demand (TechRadar)

LG Electronics wants to expand its B2B offerings;  The goal is to hit $7.5 billion in B2B revenue by 2030;  The tech giant is looking to expand into digital signage and medical monitors. […]

techradar.com
Mon, Nov 11 at 9:52 PM

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