Wednesday, December 25, 2024

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Thursday, December 12 Thu, Dec 12

Updated: Digital Out-of-Home (DOOH): Definition and Core Features – by IAB

DOOH features and capabilities have considerably evolved over the last few years, but its definition hasn’t been updated. In partnership with members of the IAB DOOH Committee, we're excited to release a formal definition for the entire industry to align to and build upon. Digital Out-of-Home (DOOH) refers to digital media used for marketing purposes outside of the home. […]

iab.com
Thu, Dec 12 at 6:54 PM

Wednesday, December 11 Wed, Dec 11

Daktronics investor still not happy with returns (Billboard Insider)

If Insider told you, your investment in a company would gain 132% in a year, we would expect that might make you smile. Apparently not, Alta Fox Capital who we have written about over the last few years and who holds a 12% ownership in Daktronics on a fully converted basis. Alta Fox released a presentation that details their thoughts on unlocking the full potential of Daktronics. […]

billboardinsider.com
Wed, Dec 11 at 4:52 PM

The industry is changing, and so is DSE: big changes for 2025: new format, timing and location (16:9)

The big news out of the show is that it will be quite different in 2025 – different timing, different location, different format. It will be in San Diego in October and run much more as an education and networking event, largely abandoning the trade show format. If you have been to an invidis Digital Signage Summit in Munich, the format will be familiar. […]

sixteen-nine.net
Wed, Dec 11 at 4:44 PM

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