By Saleah Blancaflor. Considering the various business and economic factors, Magna has reduced its 2025 ad market growth forecast from +4.9% in December 2024 to +4.3%. Still, some categories will continue with robust revenues. […]
US out of home revenues grew faster than inflation in each of the four quarters of 2024. Out of home revenues grew 4% for the year. Inflation was 2.6% for the year. […]
New system connects retailers to the broader programmatic advertising ecosystem, enabling monetization of in-store digital touchpoints TAMPA, Fla., -- Spectrio, a provider of digital signage software and systems, has launched RMN Gateway, designed to help retailers unlock the full potential of their in-store digital signage. […]
Adams Outdoor is the 4th largest out of home company in the United States with over 10,000 total faces, including 350 digital faces clustered in 7 states: Illinois; Michigan; North Carolina; Pennsylvania; South Carolina; Virginia; Wisconsin. Adams was founded in 1983 and is privately held. […]
Unfortunate news out of South Korea – the man running the Device Experience division of Samsung had a heart attack on the weekend and ... […]
The Sphere consumes almost all the marketing buzz oxygen when it comes to doing monumental-scale media in Las Vegas, but a projection-mapping job during ... […]
Sponsored by T-Mobile Advertising Solutions. Advertisers expect their retail media dollars to do more, particularly within store environments. Emarketer expects in-store retail media ad spending to triple between 2024 and 2028. […]
By Kimeko McCoy. As ad spend in the fast-growing retail media network ecosystem continues to grow, marketers and media buyers are increasingly concerned about the transparency in negotiations, otherwise known as the joint business planning (JBP) process. In response, some advertisers are pulling their ad dollars and walking away from the negotiation table. […]
By Kathryn Lundstrom. The carts are equipped with digital screens and can sense where a shopper is in the store, prompting ads for bone broth when they’re in the soup aisle, for example. They’re also plugged into the store’s inventory data, so they only advertise in-stock items. […]
It is not all that long ago that display industry people were debating with solutions providers the merits of 4K vs full HD, and ... […]
Kevin Purdy, Senior Technology Reporter. Prosecutors: Firm offering "300% more" fraud detection oversold revenue by 700%. These days, Kubient's website cannot be reached, the team is no more, and CEO Paul Roberts is due to serve one year and one day in prison, having pled guilty Thursday to creating his own small world of fraud. […]
Sony’s Semiconductor Solutions business unit has its first digital signage-focused integration partner for what’s called the AITRIOS, its technology suite for AI-driven computer vision ... […]
Kevin Gephart. The reasons these reps are so valuable are: Radio/cable TV have focused on developing local direct advertising business longer than OOH. Many radio/cable TV companies have invested extensively in training their local sales staff. […]
The global industry conference will focus on AI, managed services, and of course: networking. Grab your early bird tickets now. The Digital Signage Summit Europe (DSS Europe), organized by invidis and ISE, will take place at the Hilton Munich Airport from May 21 to 23. […]
All kinds of people in this industry are very aware that while there is lot of dodgy stuff, there is also lots of well ... […]
