Clear Channel Outdoor CEO Scott Wells. Negotiations for the sale of Europe north are continuing and we remain committed to exiting Europe at a price that reflects the value being delivered by this business. […]
Lisa & Dan Nausley. Many salespeople approach calls with the aim of booking an appointment, but relying on an elusive “yes” can feel overwhelming and unproductive. Try focusing on collecting “no” responses instead. […]
Samsung Electronics has installed its Outdoor LED Signage XHB Series (P8) at the flagship location of Shinsegae Department Store in Seoul. Located within the Myeongdong Special Tourist Zone Area, Shinsegae Department Store is uniquely positioned as a free outdoor advertising zone that enables creative and expansive installations. […]
First Impression Audiovisual, a digital signage integrator based in the Netherlands, is now among the among the 9,000 organizations worldwide with B Corp (Benefit Corporation) certification. The Pennsylvania-based non-profit B lab awards this label to companies that meet high standards for social and sustainable business practices. […]
Digital Signage Technology of the Year – sponsored by Midwich: Videri Spark Series Digital Canvas, Videri. All of our awards are independently judged by a panel of senior representatives from end-user organisations, consultants and key industry players. Digital Signage Project of the Year: Fira de Barcelona South Access Welcome Screen, Integrated Systems Events. […]
Eoin Carroll is Programmatic Lead at Talon. We’ve already spoken about real-time triggers, however, one of the main benefits of PrOOH is the ability to target specific audiences based on their behaviours. This can be especially useful during the winter season when brands are all competing for the attention of Christmas shoppers. […]
Cologne, October 31, 2024 EQS-News: The Ströer Group completed its acquisition of all the shares in Aachen-based RBL Media GmbH today and will include the company in its basis of consolidation from this point. RBL Media has an extensive and attractive portfolio of advertising concession contracts in the German cities of Leipzig, Essen, Dortmund, Aachen, Münster, and Erfurt. […]
Zacks Equity Research. Clear Channel Outdoor (CCO) came out with a quarterly loss of $0.07 per share in line with the Zacks Consensus Estimate. This compares to loss of $0.12 per share a year ago. […]
By Guy Campos. A new immersive retail store which will create pop-up experiences for major brands is reported to contain than 400 sq metres of LED displays, AI and camera technology. Futures Stores in London opened this week with Intel as the first tenant, selling newly launched AI PCs and letting customers play games live in store. […]
One of the biggest AV/IT systems integrators in the U.S. has relocated from its first and longtime home in New Jersey to the Dallas ... […]
Aliya Sharif interviewed Ryan Pogy, Director of Data Partnerships at Broadsign. There are several strategies that advertisers can employ to measure the effectiveness of their DOOH campaigns, depending on their goals. But I’ll touch on the three most popular: Brand Lift Studies: This study measures the impact of your campaign on brand metrics like brand image, preference and consideration. […]
This is what it looked like at about 8 last night under the canopy of the hotel I am at in Taipei this week ... […]
Lots of out of home companies are using Docusign to electronically sign ad contracts and billboard leases. The fraudsters have figured this out. Look at this screenshot of a fraudulent email Billboard Insider received yesterday. […]
Nolan Panno, Manager, Research & Insights, Clear Channel Outdoor. These insights demonstrate the power of OOH advertising and how that power can be fully maximized by combining proximity and audience-based targeting to capture consumers from near and far. This dual approach also maximizes the reach and impact of campaigns by ensuring strategic ad placement and demographic targeting. […]
Op-ed by Nick Hinsley, chief revenue officer, Zitcha While e-commerce has traditionally been the primary focus for many US retailers over the past decade, it’s starting to plateau and there are rapidly accelerating plans to maximise value across their retail media channels, in particular their physical stores – enter in-store retail media. […]
