Smart marketers understand that they must plan to have the right messages in the right place at the right time in order to get the audience’s attention. […]
MONTREAL, /CNW/ - Astral Out of Home, a division of Bell Media, announced today the launch of the sixth annual Carte Blanche – a creative competition for Canadian advertising agencies with a trip to Cannes and a free out-of-home campaign up for grabs. […]
As a plane with a Grumpy Cat flag flew overhead, courtesy of Friskies, the Technorati flooded into panel discussions and happy hour spots at the annual tech festival South by Southwest in Austin, Texas, on Sunday. Top tech influencers pondered immortality and mind cloning. […]
Andrew Davenport, The White Agency managing director, lets us in on his week’s activities at South By Southwest 2015 in Austin, Texas. Day One: Businesses rarely eat themselves So here we are again and we are good to go on our divide and conquer mission to see even more content than previous years. […]
Ads, Ads, Ads... Pre-roll, mid-roll, post-roll, dinner roll? What works, and which ones make viewers click away instead of waiting for their content? […]
We’re at an inflection point where programmatic advertising is becoming more sophisticated with the buy and sell side applying their power to a broader, more diverse set of opportunities. The benefits of programmatic across the digital spectrum are clear. […]
Unlike certain previous SXSW Interactive festivals where attendees and press coalesced around a single topic, this year's event was all over the place. With so much to do and so many people to meet, a tyranny of choice reigned supreme. It was the perfect microcosm of the media and marketing industry. […]
I had never been in the Stratosphere, but we wandered up there from our hotel one night during DSE week to have a look in the new SLS casino (it’s different, but nice) and then we crossed the street and had a peek in the old casino with the giant tower. The Stratosphere looks pretty much as expected, and we didn’t spend a lot of time. […]
Me and the boss took a side trip to Los Angeles several days ahead of DSE, for a few reasons: Get the f#ck out of the cold and snow; Take some meetings; Let her see LA for the 1st time. We did some obligatory sightseeing, including the freak show sidewalk scene in Hollywood, where we ducked into a tourist shop for some water and I noticed there were LED screens EVERYWHERE. […]
When I eventually found my way over to the Google booth last week at DSE, I expected to see a Rise Vision pop-up stand and a bunch of hardware devices. I did not expect to see eight different software companies there showing how their web players sit on top of Chromeboxes to drive digital signs. […]
SYDNEY: An outdoor campaign can be significantly boosted by linking the creative displayed to the trigger moments of a TV commercial or video pre-roll a new study has said. Out-of-home business Ooh!Media commissioned a two-year study that encompassed more than 60 TV commercials and the use of neuroscience to establish the most powerful moments in these ads. […]
Augmented reality isn’t necessarily a new concept in outdoor advertising. Back in 2011, Lynx used the technology for their Fallen Angels campaign in London, Victoria Station, where virtual angels fell to earth via the station’s big screen. […]
Thanks to mobile devices, computers, signage everywhere, advertising in countless forms, in-car displays, wearables, consumer appliances and now the fast-expanding Internet of Things, we've got many screens demanding our attention. There's no question that screens are becoming more pervasive, connecting you -- at a glance -- to the things you care about. […]
AUSTIN, Tex.— Reporting from the 2015 South by Southwest Interactive festival, which kicked off Friday and concludes Tuesday. Here's what's been happening. GUARDIAN FINANCIALS: During the Q&A portion of a conversation at the Sheraton moderated by NPR “On the Media Host” Bob Garfield, Guardian U.S. […]
Mall developer Starwood Retail Partners has inked a partnership with mobile app StepsAway to deploy its proximity advertising solution in 10 malls nationwide. The agreement will help Starwood tenant businesses such as national retailers GNC, Things Remembered, Sephora, and Express push offers and information to shoppers on their mobile phones. […]
