Marketing Land: Lamar Advertising is back with a charitable effort that uses its digital billboards and user-generated content. Outdoor company Lamar Advertising is, again, marrying social media with old-school billboard advertising. […]
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Out-of-home (OOH) media provider Exterion Media has overhauled its UK commercial structure with the launch of EM Solutions as it looks to better cater to 'transformational' change in customer expectations, driven by digital and mobile technologies. The restructure has been triggered by the company's overarching plans to equip itself to respond and adapt faster to the changing media landscape. […]
The Drum: Investment is flowing into the digital out-of-home (DOOH) space, with more than £75m expected to be invested in the infrastructure this year, yet it’s clear there are some major barriers to overcome if it’s to receive the place it deserves on the media plan. […]
oOh!media has announced it will increase its network of retail digital assets across New Zealand this year after successfully securing long term contracts across key shopping centres. The company has already started upgrading its inventory to state-of-the art 70 inch digital screens, which adds to its network advertising panels across 25 shopping centres in New Zealand. […]
KNOXVILLE, TENNESSEE--(Marketwired) - The Convenience Network ("TCN"), located in Knoxville, TN, has partnered with Engage Mobile Media Solutions, LLC ("Engage"), the advertising sales arm of Graphic Media, Inc ("Graphic") and iSIGN Media Solutions Inc. […]
Zoom Media has extended its digital signage reach in the fitness industry in Canada with the addition of Sight, Sound & Motion screens in more than 100 new GoodLife Fitness locations, the company announced. […]
Attendees can expect to see advancements in ultra HD displays and supporting technology in abundance at this year's show. According to Nick Belcore, executive vice president at Peerless-AV, 4K displays will once again be a big focus at DSE 2015, and we're already seeing strong evidence of that trend with the announcement of interactive, ultra HD touchscreens from both ViewSonic and Planar. […]
Canadian out-of-home advertising company PATTISON Outdoor Advertising is launching a new national arts program called Art Belongs in the Community, or ABC for short, on its in-mall digital signage network, the company announced earlier this month. […]
Mobile commerce innovations such as Apple Pay are revolutionizing the way consumers shop and buy things, which will have an increasingly greater impact on the digital signage industry as consumers spend ever more time engaged with their mobile devices while in-store, according to mobile commerce consultancy Pyrim Technologies Inc. […]
Yeah, the headline's a tad dramatic but then look at the negative side-effects of a social media obsessed marketing culture and you just might feel compelled to 'Share' the sentiment. Social media made ads lazy. Imagine, if you will and can, a world without Facebook, Twitter, Instagram and YouTube. […]
Topshop and Hunter are set to utilise large scale outdoor digital ads during London Fashion Week (LFW) to engage with fashion fans not attending the trade event. Both brands will use Ocean Outdoor’s screens at a variety of locations across the UK, with Topshop teaming with Twitter to analyse real-time data to identify trends as they emerge, and allow shoppers to buy goods in real-time. […]
Industry researchers predict more than half of marketing cash will be spent digitally as tablets, smartphones and digital media dominate Britain’s shopping habits. […]
According to a new eMarketer report, mobile video ads doubled last year, making it the fastest growing area in the whole advertising space. 2015 will surely be the year that mobile video advertising takes off, as a way for brands to get their message across, as well as a means to monetise mobile apps. Here are some thoughts on why mobile video will explode in 2015. […]
The Planning Commission voted on Tuesday to oppose a plan to build 3-D digital advertising displays at three locations in Center City. A bill to allow the signs, which backers are calling Urban Experiential Displays (UEDs), was introduced last year by Councilman Mark Squilla. A committee hearing is scheduled in City Council next week. […]
