The World’s Love Affair with the TV May Be Coming to an End. NEW YORK, NY — Traditional TV viewership declined more than 10% in the United States, according to a new research report from Accenture. […]
Coca-Cola and digital signage teamed up to bring some added color and a cool drink to the hot Australian summer. JCDecaux and Coca-Cola recently won the award for "Best Use of a Special Build" as part of the Australian Outdoor Media Association’s Q4 Creative Collection Competition, according to an announcement from JCDecaux. […]
Spend on outdoor advertising has for the first time eclipsed revenues going to newspapers from media agencies in the first quarter of 2015, new data has revealed. According to Standard Media Index (SMI), which measures main media agency ad spend, outdoor revenues for the first three months of the year of the year were $178.5m, up 16.1 per cent year on year, compared with $149.8m for newspapers. […]
The parties keep launching election posters but when was the last time you actually saw one in the street? Are we witnessing the death of political advertising? It all started with a group of young Conservatives in a car park in North London. […]
RMG Networks recently completed a $25 million Series A round of funding to continue expanding its business operations in digital signage. The Dallas-based company manufactures, installs and manages digital screens for visual communication at places including call centers, manufacturing plants and distribution warehouses. […]
Miami Beach, Florida: AdMobilize®, an Internet of Things technology company that quantifies the physical world, has launched “AdBeacon®”, the world’s first “Plug and Measure” analytics platform for OOH & DOOH. […]
Age UK, the charity for the older generation, has responded to Facebook's British ad campaign "friends" with posters highlighting loneliness among older people. The ads by J Walter Thompson London display the words "no friends" over images of solitary older people. The campaign encourages people to donate £3 by text to help provide the older generation with companionship, support and advice. […]
Here’s what I THINK is the first Raspberry Pi to be directly married to an e-paper display to make a rudimentary digital sign – the HAT Display from Percheron Eelectronics. The gadgets are being marketed via a Kickstarter project, at about $57 a unit, or 2 for $101. The HAT has a 2.7-inch e-paper display, as well as a battery-fuelled real time clock. […]
Think about it – what was the last advert you saw that you really remember or which made you take action? The likelihood is that nothing comes immediately to mind. This is ironic as we are now surrounded by more and more ads, whether on the internet, TV or billboards. […]
NEW YORK, /PRNewswire/ -- EYE Corp Media, the out-of-home media company that reaches consumers where they shop, dine, commute and play is excited to announce the expansion of their mall portfolio with the addition of advertising rights for eight premium malls in key DMAs in the U.S., beginning July 1, 2015. […]
I have a business contact I work with on video production, and I mentioned to him recently how it may well be time to step up production from 720P to 1080P, as that now seems to have settled in as the standard in digital signage video outputs. Nope, he said, we’re going right on past 1080P and doing 4K. […]
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Guest Post: Steve Schildwachter, rVue. Recently, the rVue gang took a field trip to Downers Grove, Illinois, one of the test locations for Create Your Taste, a new initiative from our good client McDonald’s. This is an experience very different from any other McDonald’s. […]
Advertising campaign is designed to prove the value of geo-targeting and day-part messaging on the company's DigitalTops network. […]
Mobile is full of big promises. But if you are like most companies, you’re still waiting to see it actually lived up to the hype of reinventing corporate-consumer interactions. This case study from my new book, Big Social Mobile, How Digital Initiative can Reshape the Enterprise and Drive Business Value (Palgrave Macmillan), shows how mobile can be used to maximize the value of every consumer. […]
