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Thursday, January 8, 2015 Thu, Jan 8, 2015

itbusiness: At CES 2015, Google says it will be telling advertisers when their ads actually get seen

Google Inc. has announced it’ll be making the impact of video advertising more transparent for marketers, alerting them to whether audiences have actually seen their ads. At CES in Las Vegas on Tuesday, Google said it would be giving marketers and advertisers access to “viewability reporting” for DoubleClick and DoubleClick Ad Exchange in the next few weeks. […]

itbusiness.ca
Thu, Jan 8, 2015 at 2:28 PM

Adnews: OOH ad firm Cieslok Media launches Engage Mobile

Toronto-based out-of-home media company Cieslok Media has launched a new subsidiary called Engage Mobile that will specialize in mobile advertising media. Its services will include mobile campaign strategy development, research, demographic analysis and measurement. Engage Mobile will be headed by director of mobile media Mike Blanchard, previously director of national sales at Cieslok Media. […]

adnews.com
Thu, Jan 8, 2015 at 11:31 AM

16:9: JohnRyan Adds Portable Player Designed To Shrug At Hardware Type And OS, And Just Work

The bank-centric digital signage solutions provider JohnRyan has released what it calls its Portable Player, a web-based media player application that’s touted as capable of driving digital signage media useable across all types of hardware and operating systems.  The web-based player works with JohnRyan’s Quick Messenger digital signage content platform. […]

sixteen-nine.net
Thu, Jan 8, 2015 at 10:14 AM

Wednesday, January 7, 2015 Wed, Jan 7, 2015

Irish Times: Cadbury owner Mondelez was biggest outdoor advertiser in Ireland in 2014

“Out-of-home made a bit of a comeback in 2014,” said Colum Harmon, marketing director for PML Group, specialists in out-of-home advertising. Digital out-of-home formats, such as “dPods” in shopping centres, now represent 8.4 per cent of all display value, up from 5.1 per cent in 2013. “We are back in growth again which is a great start,” Mr Harmon said. […]

irishtimes.com
Wed, Jan 7, 2015 at 11:45 PM

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