Novel formats, more premium sites and a burst of creative thinking are generating a new breed of out-of-home advertising. The arrival of digital billboards, investment in premium out-of-home (OOH) sites and more creative thinking have turned outdoor media on its head. […]
In line with Barco’s strategy to move beyond display and projection technology, the vendor said this acquisition “expands the portfolio with a complete solution to deliver enhanced and cross-divisional content distribution and workflow, based on advanced networking and connectivity capabilities. […]
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The fastest growing digital point-of-care media company in the United States escalates its partnership with BroadSign and BroadSign Xpress to power over 6,000 screens. […]
exchange4media is organizing its 4th edition of Out of Home Awards, which recognize the best in planning, creativity, execution and effectiveness of out-of-home advertising in India. The conference and awards will take place on March 20 in Gurgaon. The theme for this year’s conference is “Redefining OOH”. […]
The OOH advertising industry has been growing at a steady pace for the last couple of years. With 2013 proving to have been a somewhat better year for the sector as compared to previous years, OOH vendors are optimistic that the upcoming elections, among other factors, will provide a much needed fillip to the industry this year. […]
Advertising is a meritocracy, so “what’s working is where the money goes” says Russ Schriefer, who, from one important perspective should know. He was the senior advisor and strategist for the Mitt Romney presidential campaign, and is a partner in Strategic Partners Media, the big wheel consultants to Republican campaigns, and for now, he’s still advising--television is the way to go. […]
New Castle United Football Club captain creates virtual excitement for fans as his digitally re-created image welcomes them to St. James Park Stadium. […]
DAPHNE, Alabama -- Businesses and churches in the city looking for new ways to advertise now have a few more tools to work with. A revised sign ordinance allows them to upgrade their existing signs with digital signs, under certain conditions. […]
VisionChina Media Inc. VISN +6.71% , one of China's largest out-of-home digital television advertising networks on mass transportation systems, today announced its unaudited financial results for the fourth quarter and full-year ended December 31, 2013. Total revenues in the fourth quarter of 2013 were $32.5 millionï¼OErepresenting 24.3% year-over-year growth. […]
PARIS: Net advertising revenues in France continued to fall in 2013 with the industry declining at 3.6% and only the mobile and internet sectors showing any growth. Latest figures from IREP – L'Institut de Recherches et d'Etudes Publicitaires – indicated that the market was worth €13.3bn. […]
Melbourne’s newest shopping centre, the $1.2bn Emporium, will have Australia’s biggest external digital sign and more than 30 digital advertising panels, but absolutely no print advertising. Australia’s largest retail advertising media company, oOh! […]
As Chicago's skyline is pockmarked with the first of 60 planned digital billboards, city leaders are counting on a pot of gold waiting at the end of an outdoor advertising rainbow, but what they may find waiting is a lump of coal. […]
Amscreen has launched Audience Assured Advertising (AAA) across its digital out-of-home network, a metric it hopes will become a new standard in digital out-of-home accountability. […]
CEO unveils technology vision based in IP, Software Defined Networks, Cloud and Multiscreen NEW YORK, March 17, 2014 /CNW/ - Harris Broadcast, a portfolio company of The Gores Group and a market share leader of media software, networking and over-the-air solutions serving the global media and entertainment markets, today unveiled Imagine Communications and GatesAir at its inaugural MediaDay held at Madison Square Garden in New York City. […]
