The Secretary of State's Office began advertising the March 8 primary last week. It rented 22 billboard locations around the state, at a cost of about $20,000. The bulk of the advertisement shows the IdahoVotes.gov website logo and address. […]
A billboard that targeted Catholic Charities for resettling Muslim refugees was taken down Wednesday, days after it was installed in St. Joseph Township in Stearns County. The sign, which read “Catholic Charities Resettles Islamists: EVIL or INSANITY?,” was apparently paid for by an individual who hired Franklin Outdoor Advertising to post it along a highway a few miles west of St. […]
The digital place-based media industry's first in-depth white paper on programmatic buying and selling has been released to members of the Digital Place Based Advertising Association. The Digital Place Based Advertising Association commissioned and oversaw creation of the report from Prohaska Consulting following a series of meetings with advertisers, agencies and members. […]
While the media industry remains fixated on issues of online viewability and fraud, one interactive medium neatly sidesteps both issues: digital out-of-home advertising. Reflecting the medium’s growing importance, last week the Interactive Advertising Bureau released its first buyer’s guide for DOOH, developed by the IAB Digital Out-of-Home Task Force. […]
Nelson-Field used the outdoor space as an example, citing out home digital offerings, such as billboards that can clock your mood and target you based on those metrics as you walk past. “I also think in the future we will be able to match things like mood and behaviour,” she explained. “I think there's a big gap with predictive client behaviour. […]
Out-of-home advertising specialist Exterion Media and UK ad agency Kinetic have partnered to encourage clients to explore the benefits of using beacons to reach consumers via mobile with more relevant and targeted messaging. Their strategy involves mobilising beacons across their nationwide Bus and Rail network, Westfield and the London Underground. […]
According to the latest Digital Signage Business Climate Index (DBCI) the business sentiment in the Digital Signage industry in DE/AT/CH has increased. The Index grew by 5,95 base points from 57,70 points to 63,65 base points in January 2016. The current business situation is rated much better by the market participants – with positive ratings increasing by an additional 6%. […]
The National Retail Federation, the world’s largest retail trade association, noted that retail is making big steps toward in-store digital media during their conference and trade show held in New York, Jan. 2016. The turn to in-store digital media is a product of declining retail visits and need to further engage with consumers. […]
BroadSign, Booth 2510 Here’s what Stephanie Gutnik, Director of Marketing and Business Development at BroadSign, says about the Montreal company’s Digital Signage Expo plans for this year: Why do people going to DSE need to put your company on their Must See list of booths? The BroadSign digital signage software platform has never been more front and center at a trade show than it is this year. […]
Guest Post: Irfan Khan, Skykit Imagine the absolute worst possible digital signage content. Let’s say it’s in Comic Sans. The type’s too small, and there’s a whole paragraph of text up there—in yellow text on a white background, naturally. […]
The series Understanding the Technology at DSE has, to this point, featured hardware – media players, displays and mounts. If we think about the hardware as a bus, now it’s time to look at what’s driving it ... Software. […]
Digital advertising screens have been installed at nine of the busiest Blue line and Green line stations, an effort to bring in new revenue for light rail operations in the metro area. New 55-inch digital advertising signs have been installed at nine stations along the Green and Blue line Light Rail Transit routes, including five in downtown. […]
The Detroit City Council today approved an election billboard deal proposed weeks after Mayor Mike Duggan pulled back a previously approved no-bid contract for election billboards. The council approved two, one-year contracts with separate companies to put up billboards along surface streets and highways informing residents about upcoming elections, beginning with the March 8 primary. […]
By Jeff Tan, VP of Strategy, Posterscope USA. The out-of-home industry is set to evolve more rapidly over the next 18 months. The oldest advertising format has seen significant changes; mobile convergence, developments in digital platforms and data sources are changing industry perception. […]
In many respects, LinkNYC is hard not to love. It is free of charge to the city's residents and visitors, CityBridge is splitting the ad revenue with the city, and those involved say the city stands to make $500 million off the screens over the 12 years of CityBridge's contract. […]
