This year’s InfoComm show floor has been a veritable sea of LED. To the untrained eye, it all looks jaw-droppingly amazing. But for those of us “in the know,” the realities of this evolving technology, namely the ever-decreasing pixel pitch and the undercutting of price, are just a bit less than exciting. And it’s why NanoLumens has chosen an alternate path. […]
AccentHealth, a patient education media company, announced that it has acquired PageScience, an ad network for the pharma industry, allowing the company to expand its targeting footprint. The pharma industry has a lot of regulations regarding advertising—for instance, they were barred from using cookie-based tracking a few years ago. […]
Canadian outdoor media owner PATTISON Onestop appears to be catching up to Captivate when it comes to market dominance in the elevator media space – having just announced a deal to take over a set of Canadian buildings from its Boston-based rival. […]
Following on the old, here’s a very new take on signage – my presentation last Tuesday morning in Las Vegas at the InfoComm Digital Signage Summit. It’s not really a look at the market as a whole. […]
Integration of Liveposter Technology Enhances Agency’s Ability to Deliver Out-of-Home Campaigns Featuring Data-Driven, Real-Time, Targeted Content. Posterscope USA, a leading Out-of-Home (OOH) communications specialist, has formally launched the agency’s new digital strategic direction. […]
Launching next week will be the world’s first emotionally-responsive billboard from business intelligence company Buzz Radar - whose clients include Samsung, Nestle and IBM. Over the course of the event, it’ll analyse over 5,000 social media posts per hour using the #canneslions2016 hashtag and present adverts that coincide with their tone and emotion, using IBM's Watson technology. […]
The companies claim Pan-African OOH to be the first data product to regularly measure consumption of out of home mediums across Africa. The product uses a combination of Cuende's satellite imagery and GeoPoll's mobile survey data to measure traffic patterns and reach of billboards, urban furniture and other OOH media. […]
Barco just launched InfiniSense, a real-time data analytics platform that collects, manages and applies real-time data for any place-based advertising endpoint. The intelligent sensors of the InfiniSense platform scan the environment and audience in a display’s direct environment. […]
Commentators expect that 4K will become the industry standard over the next few years. It’s easy to overlook the fact that not only has the higher resolution enabled improved image quality at today’s screen sizes, it has also allowed the development of larger formats in which pixellation is almost invisible at normal viewing distances – creating new installation opportunities. […]
The best digital signage projects are built around the viewing audience, not the technology. That was the message repeatedly reinforced by experts relating to industry trends at the InfoComm 2016 Digital Signage Summit in Las Vegas last week. […]
The UK is also the largest out of home advertising market in Europe with total revenues of £1.2bn in 2015. This figure is also set to rise further – albeit more slowly. With many gains from early digitisation already realised PwC predicts an element of diminishing returns on digital out of home advertising growth is set to settle in with a modest CAGR of 2.9% over the next five years expected. […]
The US-headquartered franchise organisation launched its co-brand initiative in 2012, with 41 agreements now sold in the US and around 30 in operation, but until April this year there was no uptake in the UK. […]
Colombian TV channel operator Caracol Television SA (CARACOLTV.BO) has acquired a 25% stake in the local unit of French outdoor advertising giant JCDecaux SA (DEC.FR) for about 8.4 million euros ($9.45 million), the French company said Monday. Caracol Television, the largest TV operator in the country, bought the stake in Eucol, the Colombian unit of Eumex, a company 85%-owned by JCDecaux. […]
UEFA Euro 2016 live scores and news will be broadcast through outdoor screens by JCDecaux's digital editorial channel after the out-of-home company agreed a partnership with the Press Association (PA) to provide live data around the tournament. […]
From digital dogs following people around shopping centres, to weather-sensitive campaigns, data is allowing out-of-home media to target consumers like never before. But how are advertisers actually coping with the vast amounts of consumer data available to them? […]
